How to Increase Sales on Social Media

By James Tredwell on September 2, 2020

Social media is undeniably one of the most effective tactics to grow your brand. It is an excellent avenue to improve your brand’s awareness and build a relationship with your customers. This technological advancement can help expand your reach and promote your brand to become a household name.

While you can build your business with the help of social media, it is not generally made to generate online sales. However, these days, as social media continue to grow and evolve, it has also become a driving force to augment online sales. Many businesses now expect to increase their numbers by leveraging on social media.

Even though it is not the primary role of these channels, if done correctly, social media marketing can be a good source for your increase in your sales. Even the different social media platform available in the market today have already made their own unique sales strategies to answer this need.

Ways To Utilize Social Media For Added Sales

There are about 3.5 billion actives users of social media around the world and even comprise almost half of the world’s population. These numbers emphasize the potential of social media for your possible sale. To help you, here are some basic strategies you can consider to help augment your sales.

  1. Be Where Your Target Market Is

An essential thing you need to do if you want to increase sales on your social media marketing efforts is to be where your audience can be found. You do not want to exert all of your budget and efforts on Instagram to realize that your audience is top-tier management officers who can be found on LinkedIn.

To avoid this scenario, it is vital that you identify your target market’s demographics. Know who your crowd is and find out what social media platform they are using and where they are most active. Focus and boost your presence on that particular social media platform so you can attract your customers better.

While you can opt to use all of the available social media channels in the market today, it would not be wise to do so. You will only be spreading your resources too thinly on all of your accounts, and it will also consume most of your time. Having a strong presence where your target audience is will help boost your online sales.

  1. Avoid Sales-Y Content

Social media users are savvy, and they can detect very sales-y content. When they notice that you only offer pushy materials that only speak about selling an item, they will avoid you.

Compelling content should be part of your campaign. Social media is a venue where you can provide bite-sized information to your audience. Though short, ensure that your content has value in it and interesting enough to attract your audience.

Provide essential information like tips on using your product, tutorials on how to maximize their purchases or even random content material that can form a connection with your brand.

  1. Use Sales Opportunities Offered By Each Platform

Several social media platforms like Facebook, Instagram, or Pinterest have unique sales opportunities that you can leverage and help you close possible sales. These features make it easier for customers to shop in your business without leaving any social media platform.

For instance, Instagram has a feature called Shoppable Post that allows you to tag your products on your posts and lets your followers shop them directly. They do not have to access another website to make the purchase. Shoppable Post is applicable in IG Stories, where your followers can easily see the product description, name, and price.

Facebook allows you to add a “Shop Now” button on your page for free. You can add other buttons like “Learn More”, “Call Now,” or “Contact Us.” However, if you want to improve your online sales, “Shop Now” is the best option.

It may not have the same popularity as Instagram, but Pinterest also has a feature similar to Shoppable Post. It is called Buyable Pins, and it allows users to purchase an item they saw in the image without leaving the app or website. What makes it more efficient is that all products pinned from Shopify are automatically turned into Buyable Pins.

  1. Leverage UGC

User-generated content or UGC is one of the most effective ways to attract your audience and drive more sales. Most consumers these days tend to check and read several reviews before making any purchase. While many rely on reviews made by well-known personalities like influencers and celebrities, consumers have begun doubting its authenticity, and some feel it is not genuine. However, when reviews made are opinions and experiences of other customers, consumers find it more relatable and real.

To help your sales increase, make use of the contents from your existing customers. It is authentic, relatable, and inexpensive yet effective. Always encourage your followers to share their experience when using your product or services and photos or videos. UGC is also an effective way to boost the credibility of your brand. It can also improve your relationship with your existing clients turning them into loyal customers.

  1. Interact With Your Audience

Posting content on your social media channels is not enough to close a sale. Though it can improve your online presence and help your brand retention, it can only do as much to enhance your brand’s reach.

Make sure that you can lead your followers to check your brand and eventually make a purchase, interact with your followers, and create engagement. Try to answer all comments left in your post. Respond to their queries and make sure you answer their private messages. Ensure that you provide the right information, especially when they ask for more details. You must also try to check all of your tagged posts, so you will know what your audience says about your brand.

  1. Invest In Paid Ads

If you have enough budget to spare and want to have an immediate result, you can try investing in paid ads. It will expand your reach quickly, boost your reach and impression, improve your engagement, and amplify your click-through rates. Results will come in fast and can be customized depending on your target.

Final Thoughts

Closing sales through social media may take much effort. It not only involves your frequent posting of materials, but it also requires your relationship with your audience. You need to win your target market’s trust, and you need to make your brand relevant. It is also essential to take advantage of the opportunities to rake in more sales provided by different social media platforms.  Remember always to keep your audience a priority so you can generate a good number to add to your overall sales.

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