Important Google Analytics Metrics You Should Know and Understand

By James Tredwell on November 25, 2020

The internet has made everything so simple and easy that a person can easily search for anything from anywhere. The internet is composed of different websites, and today, when the world is shifting everything online, it has become important to keep track of how many people have visited your website in a day?

We sometimes look or want to check how many people visit the business website that has been created with a lot of brainstorming and design. Let us explore what needs to be done and how it is to be done?

What is meant by the term Google Analytics Metrics?

Let us first understand the term a bit more clearer; Google Analytics is web analytics that keeps a record of websites. It tracks the traffic being generated through the website.

Currently, this platform comes under Google Marketing Analytics. In short, it is web analytics that works by including some blocks that are JavaScript codes.

These codes work when a user lands on the view page of the website. And here, the reference of the javascript file then starts it’s on tracking begins. In this manner, Google Analytics provides in-depth detail on the visitors of the websites.

This also helps people know about the various popular web pages and provides detail on how often people make a purchase and what not.

It can help a long way in determining both success and growth. Now let us look forward to the next term that is the Metrics of Google Analytics.

So, Google Analytics Metrics is that quantitative data provides tons and tons of data that relates to the action being performed on a particular website in the simplest of the forms. Now arises the question, what is the need for Google Analytics metrics?

For instance, let us take this example; you have a business; you know it is important to have a well-designed website. Now you get a perfect website design done.

Now you need to look at how your website performs and if there are any updates needed to be done to attract a lot of visitors. So, as to monitor the actions and feedback of visitors, Google Analytics, and Metrics can help.

What do these Google Analytics Metrics mean for your business?

Why are Google Analytics Metrics necessary for the business to grow? It is mostly used to convert potential customers into loyal customers. But how will this be achieved? It can be done by using Google Analytics and Metrics; this helps provide the customers’ information, such as how often they visit the website.

And the business owner or the website owner gets to know about the customer and works to attract more and more visitors to the website. Which, in turn, increases the profits and revenues.

What is the importance of Metrics in Google Analytics?

Breaking down on a simpler level, the Google Analytics metric is a data set that is associated with these actions that are being done over the website. For instance, it is something that is done to achieve great results.

Who needs to see Google Analytics Metrics:

The businesspersons and the budding entrepreneurs must see it. It serves to make them aware of the visitors, the users, and the targeted audience. It enables them to make changes or updates according to the need and expectations of the audience.

Types of Google Analytics Metrics Which Are Important for Business

Google Analytics is a software that helps to determine different characteristics of the website. Here are some important metrics used by users:

1.  Acquisition Overview:

One can find it by the following logging on to Google Analytics Acquisition > overview. It will help you know and keep an eye on the traffic being produced on the website. It can lead to more of your time usage. An added advantage can be, it contains a good number of sessions, the percentage of new sessions, bounce rates, and many more.

2.  Social Overview:

It refers to the social relationships or the activity of social media on your website. It will provide you with the information where the content of one’s website is being shared. In short, it shows the engagement of the users. Hence, unique goals can be created to keep a check on social media conversions.

3. Bounce Rate:

This Google Analytics and Metrics rate shows the actual number of users or visitors visit on your site. But sometimes it has a loophole; for instance, take this example, if the website’s total bounce rate is 76%, out of which 61.45% are new visitors while 14.5% are the repeated visitors that visit, it might seem elevated which might become a problem as well. Hence, keeping track of performance is a must. Thus, it can be done by, Audience > Overview.

4. Traffic Sources:

It can be located as under, Acquisition > All Traffic > Medium. It is a simple overview of the table. It includes the total number of sessions, bounce rates goal, conversions, durations, making it a comprehensive one to understand. It works on the principle of traffic growth. If the traffic grows, it will be difficult for the operator to keep a track record on how the performance is.  

5. Conversions:

This Google Analytics works when a user takes action regarding the conversion goal, which is being set. For example, if the conversion goal is set to subscribe to a mail or if the user takes any action regarding the same, it is counted as a conversion. In Google Analytics, it has many more tracking goals, as well.

6. Behavior Flow:

It can be found by behavior> behavior flow. Being an ever-exciting feature, it depicts how the users enter the website, and it tracks the way they start and ends up till the tracking of how they leave. It will further make the website owner know about the users, which updates the Web design accordingly to attract and encourage more users.

7. Exit Pages:

To keep an eye on your site’s exit pages, this can be done by following the behavior> site content> exit pages. If this rate of exit increases, this means the number of visitors to the website is decreasing. So to engage more and more customers, users, or visitors. So, for this engagement, the website should include the related content as well to attract visitors. And web design should be updated time-to-time to attract and fascinate visitors.

8. Goals:

As the owner of the business and the website, one can pick any action as the goal. If you want to connect to a visitor through the forms, it can even serve the purpose of being a goal. Google Analytics and Metrics will turn this goal into conversions. Here are more than 3000 goals to give the website more chances. And if someone is a newbie to it, Google Analytics has tutorials being covered from starting till the end.

9. Average Pages Per Visit:

This metric comes with a well-organized dashboard, which provides the information that, on average, how many users navigate before leaving. It can help the owner of the website to structurize the dashboard as well as properly.

10. Average Time Spent:

As the name itself describes its usage, this metric helps the website owner know what the average amount of time that is being spent on the site by a particular reader is. The more the time the indication is clear, that the website is prospering. And if this time gap is low, it can be a clear indication that your website needs to be updated as per the audiences’ interests.

11. Traffic And Traffic Source:

Being the most basic of the metrics, the web site’s traffic will clearly define the number of new visitors throughout the time that is being defined. The traffic can be increased by google paid ads or the blog. Each website looks to increase its reach to more and more users. So, as to have a look at how often people visit will determine the growth as well.

Hence, an eye must be kept on in terms of visitors. These days, to increase the traffic, many ways have been established, such as email marketing, social media marketing, and so on.

There are so many channels that help a website to grow. But, which is one channel that provides incredibly more traffic. How to find one. Hence, another metric of traffic source can help. It is the easiest way to determine which channel has helped reach or has gathered good traffic.


Google Analytics is difficult just because of the metrics that are being used.

But might prove to be helpful in some of the cases. There can be 11 metrics mentioned above that will help you out track the traffic of the site and make suitable changes if any.

Google Analytics metrics can turn out to be a sure shot hit in enhancing your business and its reach. It will help in achieving future goals and growth both in the long run.

This article is contributed by Akash Kumar– Digital Marketing Head at Digital Vidya.

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