5 Essential E-Commerce Marketing Strategies To Drive Sales

By James Tredwell on July 15, 2019

Running an E-Commerce business is no kid’s game. It requires multiple levels of planning and execution. Whether you’re just starting or have an established presence in the market, you need to keep yourself up-to-date with the current trends of E-Commerce marketing.

This article will guide you through the 5 most essential E-Commerce marketing strategies that will help you drive sales to your online business.

So, let’s get started!

#1. Utilize User-Generated Content To Earn User’s Trust

Your content is a major contributor to most of the organic traffic that lands on your E-Commerce platform. Hence, greater relevancy the content holds, more is the organic traffic that drives to your E-Commerce platform.

User-Generated Content is the most trusted, relevant, and authentic form of content that you may employ for your marketing purposes. It also helps you to tackle the problem of constantly creating engaging content for your marketing requirements.

User-Generated Content offers a distinctive advantage to E-Commerce brands. All they need to do is produce engaging and informative user-generated reviews and testimonials of the products they sell and that’s it.

Visuals and testimonials on social media platforms and review sites are the most credible source to display social proof and generate user trust. It advocates for the authenticity of your brand. Also, users love engaging with user-generated content rather than brand-generated content.

#2. Sell Social With Shoppable Posts

Shoppable Posts are how millennials prefer shopping online where they can buy something at the same point where they saw it and decided to buy it. It gives you the functionality to allow your users to buy a product while staying on the same website.

Shoppable Posts prevents the buyers from the need to hop from one webpage to others, thereby avoiding any chances of distraction or probability of abandonment of the shopping journey owing to any other external factor creating confusion. This helps to improve the overall conversion rate for your E-Commerce website.

With Shoppable Posts, you ease the whole process of purchasing online. It helps to boil down the overall process of multiple webpage surfing to a process of just a few clicks. You can embed user-generated social media posts on your website and make them shoppable thereby enhancing your overall visual commerce strategy.

#3. Have An Effective Email Marketing Strategy

In this era of social media savvy generation, who reads emails anyways. You must be thinking that but you’re entirely wrong. In fact, a whole good number of people (almost 91%) still check their mails daily.

The above-mentioned stats clearly suggest that emails could be a profitable channel for you to maintain active communication with your client base. In fact, email marketing has an ROI of 3800%.

When you send engaging emails to your prospects and clients, people are encouraged to browse your products. You could always target people who have loaded up their shopping cart and went all ghostly. Your emails might bring their attention back to their shopping cart and prevent its abandonment.

#4. Affiliate With Influencers Of Your Industry

The power of Influencer Marketing is slowly growing with the exponential increase in the status of Social Media Marketing and especially on platforms like Facebook, Instagram, Youtube, Snapchat, etc.

The idea of Influencer Marketing is simple. You pay certain people with huge influence over a large followers base to spread a good word about your E-Commerce brand. Influencers provide E-Commerce marketers with engaged social media audience base interested in topics related to their field.

In fact, Influencer marketing is much more cost-effective as compared to celebrity brand endorsement. In fact, it is more impactful for your e-commerce marketing strategy than celebrity endorsement as social media influencers are more popular among millennials than celebrities.

#5. Simplify Your Checkout Process

A complicated checkout point is a major choke point for your buyers. Many shoppers after having completed the entire shopping journey abandon the shopping cart after facing a troublesome checkout page having to fill too many forms and entries.

Therefore, a simple checkout process is a real sale driver and the last ladder of the whole buying journey after crossing which the aspiring customer will have finally made the purchase and be considered as converted into your customer.

Hence, in order to increase your overall sales and enhance your overall conversion rates, it is vital to have a easy, quick, and simple checkout process.


Concluding this blog, I would just like to say that there is no such universal best marketing strategy. Something that works for some brands might not work at all for the others.

Above mentioned are some tested and tried E-Commerce marketing strategies that can drive in potential traffic for your business and grow your overall sales.

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