Top 8 E-commerce Website UI/UX Design Mistakes to Avoid

By James Tredwell on October 30, 2019

Selling online can open up immense new markets for some organizations. At the point when your store can be open 24⁄7 and you can arrive at a worldwide market without the expenses of mailings and call centers, it very well may be a gigantic support to your business. In any case, there are a lot of interesting points when designing an ecommerce web development firm. It’s not as basic as hurling some shopping cart software and thudding products into a database.

There are huge amounts of missteps that online retailers make each day, every one of them can be avoided with a little cautious planning. while, regardless of whether you’re now committing some of these mistakes, the vast majority of them are simple enough to fix.

As we’ve just wandered into the year 2019, so are new sites along the sidelines, rising to the top at any moment. Yet, before ensuring that you are on the correct track, how about we experience some common mistakes in eCommerce design which we can amend so as to expand our odds in conveying extreme client experience and addition some business out of it. So we should find out about essential mistakes in eCommerce design and how to avoid it.

Mistakes to avoid in E-commerce Website UI/UX design

  • Lack in providing detailed information about product

When you’re shopping in a physical store, you have the benefit of having the option to get a thing, you look at it from all aspects, feel it,and read any data on the labels or packaging. Shopping online evacuates that interaction. Ecommerce sites need to do as well as can be expected to enhance the in-store shopping experience.


Sizes, dimensions, materials, weight, and some other relevant information relying upon what the product is. Utilizing descriptive words instead of essentially technical terms can greatly affect the customer.

  • Difficult to find the contact information

Customers need to realize that they’re dealing with a genuine organization when they hand over the information of their credit card. They need to realize that in case of any issue they’ll have the option to contact with a genuine individual and get the assistance they need. If your site doesn’t give any contact data, or hides it so the customer can’t discover it effectively, they’re more averse to trust your site, and accordingly less interested to work with you.


Put your contact data in a simple to find place on each page of your site. The most clear places to put your contact data are either in your header, the highest point of your sidebar, or in your footer. Give numerous methods for contact if it is possible. A contact form, phone number, email address, and information of mailing address all add to the degree of client trust.

  • A long confusing checkout process

This is one of the most harming mistakes that an ecommerce site can make. You need to make it as simple as feasible for your clients to hand over their credit card data and complete their order. The more advances you put between them putting a thing in their cart and really paying for it, the more chances you offer them to leave your site without finishing their buy.


Pursue the perfect model as intently as possible. If you need to incorporate different pages, attempt to make them as fast and simple to round out as possible. Join pages if you can, and utilize two-segment formats for specific areas (like putting shipping and billing data alongside one another) to cause pages to seem shorter.

  • Need an account to order

This binds in legitimately to the past item. If you require a client to sign up for an account before they can put in an order, it’s another impediment you’ve set in their way. Which is progressively imperative to you: getting the request or getting client data? Keep in mind that the next option may mean losing a few clients.


There’s a simple fix for this. Rather than requiring a client to sign up for an account before they request, offer them the alternative toward the finish of their ordering procedure. Give them the alternative to save their account data to make putting in future orders simpler or to follow the status of their present order. Numerous clients will pick to save their data, and you won’t drive away clients before they’ve finished their order.

  • An appropriate the site search engine

If a client knows precisely what they’re searching for, some will pick to utilize a search engine as opposed to shifting through classifications and filters. You have to ensure that the search feature on your site functions admirably, and ideally has filters for giving clients a chance to refine their results.


Ensure the ecommerce software you’re utilizing has a decent built in search engine, or search for plugins to expand its usefulness. In a perfect world, ecommerce search engine tool should give clients a chance to look by keyword and after that refine results dependent on the classes your website incorporates.

  • Options of poor customer service

This is like to hide the contact data bit previously. You have to make it simple for clients to connect with you if they have an issue or question. Clarify what the most ideal approach to reach you is if they have a technical inquiry, a business question, or they need to return a product. Offering an assistance request form for clients to round out can impart more certainty than only an email address.


Utilize a ticketing framework for client service request, particularly if you don’t have a phone number accessible. Ensure that you post a FAQ that spreads normal inquiries clients may have, similar to what your return policy is or what to do if they have to order parts or replace products..

  • Small images of products

Since buyers can’t physically deal with the products you’re selling before putting in an order on your site, you have to do as much as you can to reproduce and enhance that experience. Small product images don’t adequately do this.


Either give huge images directly on the product page or enable clients to click on a picture to zoom in. You need clients to have the option to see the picture as huge as is functional on a normal screen. This implies a picture that augments to 1024×768 pixels is a decent size to go for.

About The Author

Merry Waren is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Node Js Development Services. I would love to share thoughts on ecommerce web development firm and Game Design Development etc.

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