Trends and Strategies Shaping Social Media Marketing By James Tredwell on November 14, 2020 Undeniably, marketing is always a crucial part of any business. No matter, you have small scale business or a large scale one, marketing is something which nobody should ignore. Marketing is something that lets you introduce your business to the customers and keep them with you. Successful marketing helps to drive more users and grow business drastically. Basically, there are a lot of marketing types available which you can avail of such as content marketing, Email marketing, PPC, social media, and much more. Among them, one of the most popular and best ways of marketing can be social media. As the number of users in every social media platform is increasing every day. It becomes one of the best ways to keep engaging with people across the globe. And this benefit must be observed by the brand owner to expand their business. It’s never easy to do a successful marketing campaign, they must know how they achieve the desired result from that. Even to stay with the current time, marketers need to follow the latest approach to drive more user traffic. This article will discuss some of the trends and strategies that are shaping social media marketing. Trends in social media marketing 01. Advanced social ads One of the most recent changes we have observed in social media is the advancement in social media ads. Companies are investing a lot in advertising to keep the user engaged with their products and services. Even the customers like to visit the store when they come across many of such ads. They have accepted this new way of advertising and are comfortable with it. As the ads are becoming advanced therefore for brands it becomes much easier to drive more user traffic. Every social media platform has its own personalized ad experience to give a better user experience of ads. The format, customization is advanced to keep users engaged with you. Hence, this new way of advertisement eases the task of capturing attention. 02. Video content continues to rise Another popular aspect of social media marketing. Videos are a much more effective option than writing one. It creates your social media profile more engaging and interesting to visit. Rather than reading the text, watching videos is a priority for almost every user. Even you can easily convey the message to the users. In marketing the way you impress the customer, importance of video content has a huge impact and due to that videos can be the best solution. Written texts are not much more effective. Moreover, the videos are a much better choice than the images also. Videos are always much more impactful. However, the way you represent the content matters a lot. You need to be very clever in incorporating every information effectively. Thus, make sure you emphasize more video content while doing social media marketing. 03. Evaluate what matters the most It’s important to keep evaluating where you are getting the most productive result. You are following a lot of approaches to get users to the website and which one is the most effective one should be followed. Social media is a big platform, businesses must have their own set of methods which let them towards the right solution. Whether your comments, sharing, interaction with users, retweets are giving you more benefits. Find the easiest way to reach the user and engage them with your brand. Your approaches must be as per the audience you want to target. Understanding their choice matters a lot. Market analysis is necessary to know what strategy would be more impactful. 04. Stories will be crucial No matter which platform you use, it will surely have a story option that exists for a few hours. But it has a significant impact. The short video clip popularizes your brand more effectively than anything else. Story features in social media completely changed the scenario. It has many other in-depth options that make it interesting like a filter, editing, and much more. That’s the reason users like to post a story rather than regular posts. Thus, due to this reason companies also should target the story as their primary way of communication for marketing purposes. Strategies of social media marketing 01. Set a goal One of the basic things which you need to keep in mind while making a strategy is to have a clear goal in mind. It gives you direction and lets you plan accordingly. The goal for any business can be to increase brand awareness, get more users, enhance sales, and much more. However, the goal may vary from business to business. A company can have all of its goals or some of them. So, to get the expected result having a specific goal is necessary. 02. Have some research Research tells you how the market works and what the audience demands from you. Rather than assuming things, research is a better option and leads you to the right solution. There are many ways to do research like surveys, social media analytics tools, and much more. Find the most appropriate information and follow it to grow your business. You can find that YouTube is considered to be the best way of marketing as there is a lot of availability to place the ads. So, this is how you can come across some of the fruitful details after research. 03. Know the competitors Knowing your competitors is one of the most important parts of the social media marketing strategy. For business, the primary goal is to stay ahead of the competitors at any cost. And when you know what they are doing and then try to present something extraordinary. You can get some useful insight from the analysis tool about their social media presence. Make sure that the idea should not be to copy their strategy, it won’t serve the purpose. Your competition will be with the brands from the same industry, so your target should compete with them. Therefore, make sure you know competitors and what they are doing. 04. Keep assessing the strategy After implementing the various approaches of social media marketing, it’s also necessary to keep observing the result. An unobserved strategy can not give you expected results. Without keep analyzing the efforts, you will never know which one would give the best result. You may require to keep changing the plan as time progresses. There are a lot of analysis tools available that keep telling you the right solution and can generate reports. Therefore, make sure you periodically refer to the result and modify the strategy if needed. Why is social media marketing beneficial? In this digital world, if you want to get noticed most easily then social media is the best option. Due to active users in each platform, companies are focused on various social media platforms for marketing purposes. It brings a lot of benefits. So, let’s discuss those. 01. Increase brand awareness As we know every day the number of users is increasing in social media. It is the best place to reach maximum people and grow your business. Since you are engaging with a large number of users, your business will reach more people. You need to be active on social media by keeping posting on it so that users can engage with you. 02. Enhance brand loyalty One of the primary aims of any company is to create brand loyalty. Customer satisfaction and brand loyalty are crucial and relate to each other. You must create a professional image among people and make a positive impression. Whenever people see the logo of the company they must purchase the product without looking at anything. 03. Cost-effective Social media is one of the cheapest marketing comparatively. Specifically, for the small scale business, this is the best way of introducing business to the people. They are always lacking in finance and investing in it is never easy for them. It’s always beneficial because brands can get a higher return in minimum return. If you opt for the paid advertisement then also it’s cheaper than any other way of marketing. Just need to create an account on all of the platforms and keep posting in it about your business regularly. 04. Higher inbound traffic Another great benefit of social media marketing. It lets more users know about your users if you have a social media presence. Without it, you will only get users who are aware of your business. But with the help of social media more users will come to know about your business and generate higher revenue. You can put a website link in it to get more users. Thus, this is how your presence on social media let you increase inbound traffic. 05. Stay alive Generally, people would visit the social media site more frequently every day. At least any least active user also opens it once a day. That means you have a great chance of keeping yourself in the mind of users. You need to keep your posts interesting and informative to convert those visitors into buying customers. Impress them with the quality content and they will surely trust you. Thus, this way you stay alive in the user’s mind that will help you for a long time. Wrapping up While living in this modern world, it’s hard to find anyone not using social media platforms. Brand owners should get the benefit of this popularity to expand the business and reach maximum people. They must have a strong strategy by following that they can attract more customers. The above-mentioned trends and strategy can be followed by the companies to make their marketing campaign successful. Author Bio:- Nidhi Dave is working as a content and brand strategist at ProDesigns – a logo design company, recommending strategies to meet customers’ goals and deliver a superior user experience.