11 Easy Ways to Prepare Your Ecommerce Website for the Holiday Season

By James Tredwell on December 4, 2020

As the holiday season is drawing near, more and more people are starting to look for Christmas presents.

Usually, the most massive shopping weekend of the year starts when everyone will be ready to spend money on gifts, friends, loved ones, or themselves.

For example, during Black Friday and Cyber Monday, you’d see a tremendous increase in website visitors, and so is their eagerness to buy.

This upward surge of sales won’t likely disappear after Christmas. However, this sudden spike in traffic may also cause stress to site owners and digital marketers.

To save yourself from the stress and still take advantage of the boost of prospective customers, here are points that you ought to consider to prepare your online store and make it a profitable holiday season:

Revamp your website

We don’t suggest redoing your website design completely. You can customize your site for the Holiday Season by adding a couple of changes.

For instance, placing a countdown timer in your site’s header, for instance, is an excellent strategy to enhance the sense of urgency.

Switching up your banners into headers that promote Christmas or Black Friday sales is also an excellent practice and relatively easy to implement.

You can even dress up your site for the holiday theme if you have the budget.

Switching up elements in your site that reflect, ‘It’s the Holidays!’ will increase your visitors’ willingness to shop on your site and maintain the holiday spirit.

Just don’t be too taken away with holiday themes, though. Ideally, you still want your customers to recognize your brand and have a user-friendly shopping experience from your store.

Spruce up your landing pages

Your holiday landing pages should promote your sales and showcase your customers’ deals and savings without needing your customers to scroll through and search your site.

You might also want to consider adding a sense of urgency, like “Deals Ends at Midnight,” or “One Day Sale Only.”

You may also consider placing a countdown graphic that shows the days or hours left for the sale to end.

Your landing pages allow customers to browse and then click on the referral link on your site, offering a clear path to conversions. Meaning, placing CTAs like “Buy Now,” or “Check Out” buttons can convert your customers in just a few clicks.

As product reviews have become increasingly important in the buyer’s decision-making process, consider positive reviews as an integral part of the landing page’s content.

Test your website performance

Your site’s performance should be one of your main priorities. Ideally, your e-commerce store should be ready for scalability and stability to handle your customers’ increased demands.

By improving your site’s speed in milliseconds, you can avoid site bounces and shopping cart abandonment.

You can start by having your team check the page-load of every element in your site- from how long it takes for the page to render to how quick the actual check-out process is.

Adopt a mobile-first mindset

Many people are now going mobile, your site must work perfectly well on mobile devices. Just ensure that users won’t have any problems with it when they’re shopping.

That’s why testing your mobile site is obligatory. Just ensure that you don’t make any massive changes. Did a user find a perfect gift for their loved ones last October, and they came back in December to purchase it?

Then, you should quickly locate the item and not waste their time looking for it.

Create gift guides

It’s quite tempting to throw in a list on your site with holiday ideas. But taking your time to come up with product descriptions and make it look great will help take it up by a notch.

You can place links, images, and short descriptions of the items in your gift guides. Or if someone has recommended your item or a service, then it helps that you include a reason for it.

Let’s say you want to include salt and pepper in your gift guide. At first, many people might be quite skeptical about it. But what if you tell them that it’s one of the unique salt and pepper shakers they could probably have?That it doesn’t dispense the salt too fast, or too slow, and that the pepper tastes fresh, then they could be adding it to their cart any moment now.

Remember that your holiday gift guide’s content is as vital as the content and ideas you’ll be including.

Furthermore, a holiday gift guide that’s visually appealing, easy to read, and use will allow you to get more views and shares with just one picture.

Optimize your check-out process

Cart abandonment is often higher during check-out. Customers are backing out at the last minute because of unexpected costs, technical glitches, too many form fields, or even a lack of trust in the payment portal.

To help reduce the check-out process’s complexity, you should aim to provide your customers with a relatively easy, straightforward check-out process.

Here are some helpful tips:

  • Always ensure that you’re showing the shopping cart as well as the total.
  • Be transparent with the shipping costs, especially with the taxes and additional fees.
  • Provide a quick guest check-out.
  • Keep check-outs on a single page. The lesser the clicks, the better.
  • Display your return policies, mostly if your sale items are excluded from it.
  • Make sure that you highlight your security badges, as well as payment compliances.

You might also consider adding digital wallets to your payment process, adding methods like Android Pay, GoogleWallet, Apple Pay, PayPal, Visa Checkout, and the likes.

Adjust your return and exchange policy

Your holiday return and exchange policy should be adjusted accordingly to your company or brand’s rules and guidelines.

More so, most customers expect that their gifts can be exchanged or returned, which is the main reason why many retailers are now providing free and convenient return options.

To compete, small and mid-sized stores should also consider doing the same. During the holiday season, your return and exchange policy should be lax.

It’s also quite wise if you provide free returns and exchange policy to your customers. While doing so might cause your extra, this will likely significantly boost your sales.

While you think that your holiday return policy is quite simple to understand, that notion is entirely subjective. Ensure that you test it out, and see that there will be no complications or misunderstandings.

Build up your customer service

Because it’s the holidays, people are more likely going to reach out to you often. They may want to know whether a specific product will arrive on time or want to know more about a particular product.

That’s precisely why you should make customer service your highlight and make sure that you’re always available for any customer inquiries.

You may also want to integrate live chat as well. According to the survey from Software Advice, more and more people, especially millennials, prefer to use live chat. That’s why you must consider integrating live chat on your site.

Automate wherever needed

For most e-commerce stores, the most demanding time of the year is the holiday season. Even small duties like printing shopping labels, sending in emails, or sending trivial stuff can quickly add up.

That’s why retailers need to use automation tools whenever they can to help lighten up the load.

By using MailChimp to streamline your email communications, including abandoned cart emails, and using AI chatbots assists you in cutting down customer service queries, send users with promotional messages, and boost sales this holiday season.

Get Organized

Before you put up all your items for sale, make sure that all your products are well-stocked and organized in a seamless inventory system.

Being an e-commerce company or brand, you must prepare for any spikes in holiday sales. You don’t want customer demand to catch you out.

Make sure that you have a streamlined inventory system that will reflect what you have available online.

Dig Your Competitors

The holidays are a great time to check what your competitors are currently doing.

You may look up all the marketing tactics that they did that lead up to every holiday. Also how they communicated with customers during, and after the holiday season.

The goal here is not to replicate your competitors. However, you can use their approaches as an inspiration for ideas to help you enhance and build on your holiday promotions.

Over to You

Although you can never have everything perfect and under wraps for the holiday season, you can make your ecommerce store ready for the holiday season with enough planning.

Planning ahead of time helps you eliminate last-minute scrambles, leading to poorly defined strategies or poor customer experiences. You can throw in a survey, through a handy survey maker tool to know what your audience wants from the get go.

So, make this holiday season the best yet for your e-commerce store by optimizing your site just in time for the seasonal rush. Good luck!

This article is contributed by Andi Croft – a freelance writer whose main interests are topics related to blogging, business, technology, and travel. 

8 Ecommerce App Development Mistakes To Avoid In 2020

By James Tredwell on November 20, 2020

The market for mobile applications is expanding briskly. The growing demand for mobile users led the business owners, in a way, to offer their service through the app as well. 

Research shows that conversion rates are three times elevated in application than on the mobile web, with above 67% of sales happening in-app.

Regardless of such a demand, e-commerce companies that offer app services yet experiencing low engagement and growth.

What is the reason?

The foremost reason is the elegant design and functionalities the mobile app platform offers.

In this cut-throat competition, the mobile application is not less than a treasure trove for the business owners. But for getting an advantage from the app, the e-commerce store owners need to sway superior user-experience and refrain from making mistakes.

Which are the common mistakes coming in your way?

 

  • Mobile Apps and Website are not Distinguishable
  • Duplicating Other Apps
  • Arduous Checkout Process
  • Passing Over the Research
  • App Consuming Bigger Space
  • Unnecessary Feature Stuffing
  • Shunning Reviews or Feedbacks
  • Not Testing App

 

Mobile Apps and Website are not Distinguishable

One of the many and frequent mistakes is giving the same glance and features to the mobile app as you gave to the website.

Though one can visit websites and applications with the same device, the functionality of both must diverge based on objectives and user-base.

Organizations want the user to identify their app with their website by offering the same functionalities as their website. 

This demand erodes the absolute intention of mobile applications. If you are not making your customer’s journey effortless, it won’t benefit your brand.

Duplicating Other Apps

Another common mistake is duplicating the app of others. Often it is seen that the founder thinks that cloning some other apps will get them success. 

The Gartner study unveils that the success rate of application is 0.1% for the year 2018. 

Copying someone’s design or idea is not ample to bring you success.

For attaining success, you need to ask some questions. How can my app deliver some value? How can  I make it unique for my users? How should be the design of my app? How will customers remember your brand or app?

Answer these questions and sculpt out a fantastic app instead of cloning someone. Be an innovator, and let others follow.

Arduous Checkout Process

In terms of the checkout process while developing an app, remember the single rule to keep the checkout process as more straightforward and faster as you can. 

According to the research, 57% of shoppers will abandon the cart if the page takes 3s to load, and 21% of shoppers will abandon the cart if the checkout process is intricate.

Your prime goal should be reducing the friction and make the process effortless and make them feel that they are making a great choice by purchasing via your app.

Passing Over the Research 

Market research is one of the necessary and critical steps to be considered while developing an app.

Market research will assist you in finding your target audience and knowing their taste as per your niche. Not only the audience, but you can also get to know the prevailing scenario of the market, the audience of the competitors, strategy of the competitor, and much more.

As mentioned above, bringing up the Gartner research of that the success rate for the mobile application is 0.1% for the year 2018. Therefore, it is essential to know your audience, market, and competitors, along with good UX and service.

Not doing market research can lead you to potential failure.

App Consuming Bigger Space

The ability of mobile is limited compared to the desktop from storage to battery and size to features. A mobile app development company needs to understand the limitation and sculpt such an app that doesn’t eat up much space. Or else there is a chance of being uninstalled. 

Users ignore such apps that have random stuffed features. Thus it is preferable to keep the targeted features only so that your users don’t feel annoyed. 

To reduce the size of an app, you can follow such steps as reducing unwanted resources, compressing the image files, removing unnecessary codes, optimizing all other web assets, reducing web APKs and much more.

Unnecessary Feature Stuffing

You want to make your customer’s journey worth remembering. Hence, you provide robust features in your app, which fulfills this goal. For fulfilling this goal, are you stuffing your app with unnecessary features that are rarely used? Instead of a pleasant journey, it will become intricate.

Also, the feature stuff app takes more time to load, which is not a good sign for the e-commerce app. The application will fail to capture the end customers’ attention, and they might jump to your competitor’s app or website.

So it is advisable to avoid the mistake of feature stuffing; with the help of market research, you can create the road map of an app and what engaging features to provide.

Shunning Reviews or Feedbacks

Reviews or feedbacks are critical for the fortune of an app. If the users have spared their time to write a review, it means either they enjoy using it or are disappointed.

Through reviews, you can understand the user, which can help you improve your mobile app strategy.

Not Testing App 

Testing is one of the essential processes in the app development cycle. Testing can reveal loopholes of an app after development, which can be improved by time. 

Though you are developing an app with the help of an IT company, some companies don’t have a strong team to test each app’s features and functions. They get this task done by some other developer.

However, testing every perspective of a mobile app requires a dedicated app tester to analyze the app developer’s work.

Failing in testing an app can create a troublesome situation for an e-commerce store owner in case of issues not highlighted.

Closing Up

Ecommerce store owners need to make sure that they have to avoid the mistakes mentioned above while developing an app. By doing insightful market research, you can create an app whose experience is difficult to forget and helps build a marketing strategy to match this. The customer is the one whom we need to satisfy. Thus it becomes necessary for the business owners to keep customers at the center of focus while developing an app.

How To Prepare Your Ecommerce Store For Voice Search

By James Tredwell on September 30, 2020

Voice search is the latest technology making waves in the ecommerce landscape. Customers are using this technology to search for products and services online. As per the latest market reports, in a few decades, around 50% of online searches will be conducted using this technology.

The rise in the popularity of devices that feature voice search functionality has also led to an increase in the number of people using spoken language than written for searching anything online. Many popular ecommerce sites are prepping their sites for this technology as it is believed to shape the future of online searches.

In today’s article, we’ll let you know about the tried-and-tested ways to optimize your ecommerce website for voice search. Prepping your online store so that customers can find you easily is crucial for your business.

What is Voice Search?

Voice search technology is a medium of interaction between customers and the internet. It involves customers using spoken language instead of writing.

This technology is transforming the way in which customers interact with brands. The rise in the usage of smartphones for online shopping has led to a dramatic increase in the usage of voice search.

Ecommerce businesses are using this technology to offer a personalized shopping experience to the customers.

Importance of Voice Search

Here are some notable statistics to emphasize on the importance of voice search:

  • More than 50% of consumers use the voice search for finding contact details among other info for local businesses.
  • In the United States, 71% of individuals in the age group of 18-29 use mobile virtual assistants.
  • Estimatedly 22% of consumers are using smart home speakers with voice enabled functions.
  • 20% of all the search queries online are voice-based.
  • By the end of 2020, that figure is predicted to change to 50% which will make voice search more popular.
  • The Voice-based speakers market is globally forecasted to reach $30 billion in revenue by 2024.
  • Voice-enabled shopping will rise to $40 billion.

If you’re wondering how voice search can help your ecommerce business attain profitable gains, then here is a list of benefits of this technology:

  • It promotes personalization of the online shopping experience by offering personalized product recommendations and discounts.
  • It is faster than typical online searches and yields faster results, thereby making it a time-efficient technology.
  • Ecommerce brands offering this feature to their users have reported a rise in sales.

How to Prepare Your E-Store For Voice Search?

Whether you’re an established ecommerce company looking to integrate this technology in your e-store or a startup firm about to hire an ecommerce website development company for developing a robust ecommerce site, it is essential to jump on this technology trend to offer best services to the customers. If you want to know how to make your ecommerce store voice search-ready? Here are the 8 effective ways to optimize your ecommerce store for voice search.

  1. Long-tail Keywords

Unlike written language, spoken language is more conversational, and, thus it is critical to use long-tail keywords. Unlike standard keywords used in SEO campaigns, long-tail keywords are more specific as they often include key phrases. Long-tail keywords are popular for higher conversion rates.

Fine tuning your keywords will help your ecommerce store receive more traffic and expand the brand’s outreach. Customers using voice search speak specific words to get the most appropriate result.

  1. Featured Snippets

When you search for something on Google, the first snippet that pops up on the top of the page is referred to as a featured snippet.

A featured snipped showcases a descriptive text that serves as an indication of the website’s credibility. As one can imagine, getting featured as the top-most result on a search engine leads to a dramatic rise in the organic traffic for the website.

According to the latest market reports, a majority of the voice search results came from the top-most results, aka the featured snippets.

That is why more ecommerce businesses are trying to get the zero result position that would give them an edge over the competitors.

The artificial intelligence technology used by search engines often gives more preference to the featured snippets than other search results.

  1. Improve Website Structure

The structure of the website can have a huge impact on your ecommerce site’s search engine ranking. Site structure enhances SEO and offers the better user experience.

If you want to optimize your ecommerce site for voice search, it is imperative to improve the structure of the website.

By properly structuring your website, you can offer accurate suggestions to the customers who use the voice search feature.

An ecommerce store should consider structuring the content in a way that the voice search leads to the customer to the relevant page, whether it is the landing page, product page, or the FAQ page.

  1. Maximize Website Speed

Nowadays, a fast-loading website is a necessity as customers mostly prefer visiting and spending time on websites that load fast than the slow ones.

Also, search engines such as Google give better ranking to fast sites. Especially when it comes to optimizing the site for voice search, it is critical to maximize the loading speed of the website.

As per the market reports, ecommerce sites that take just a couple seconds for loading pop up before the slow one on voice-related searches.

Modern customers don’t like to explore ecommerce portals that take too long to load. So, increase your website’s speed to receive a better ranking from Google and lead more voice searchers to your brand.

  1. Use Social Media

Social media platforms offer great insight into customer preferences. Through social media websites, businesses can find out what type of terms customers use while looking for products online.

This is a great way to establish a connection with customers and stay updated with the languages they use online.

Countless customers use Facebook, Twitter, Instagram, and other social media sites to interact with the brands, and thus using these platforms can help you optimize your e-store for voice search.

Furthermore, these sites offer a lot of useful data that can help you improve the overall reachability of the e-store and create a long-lasting relationship with the consumers.

  1. Create an FAQ Page

FAQ (frequently asked questions) page of any ecommerce store provides information to site visitors in a question and answer format. The conversational nature of the question and answer format makes it a perfect landing page for a voice search.

In case your ecommerce site does not already have a FAQ page, then you can ask your ecommerce website development company to create one.

Refer to the types of questions ask over emails and phone calls and check the type of questions your competitors are answering on their FAQ page, to create a list of most effective questions.

Also, the answers should feature conversational language to be able to engage customers.

  1. Reshape your Site’s Content

The quality of content on your ecommerce store can determine if the site receives exposure. In today’s competitive ecommerce landscape, it is critical to feature top-quality, original, and engaging content on the site to reach out to more customers and build credibility among the target audience.

In order to prep your website for voice search, you will have to reshape the site’s content. From an effective FAQ page to blog posts with headlines that are in question forms, there are tons of ways to reshape the content on your site to optimize it for voice search. A majority of the voice searches are done in a question form, that is why keeping the tone of the content conversational is important.

  1. Employ HTTPS

Employing HTTPS is more of a necessity as search engines give preference to ecommerce stores that provide protection to user data. Even if you have a feature-rich ecommerce store that offers great user experience, the lack of an SSL certification can cause serious damage to the site’s credibility and trustworthiness.

In order to ensure that a customer’s voice search leads him or her to your commerce store, it is essential to make the switch to HTTPS. Employing HTTPS is often included in the ecommerce website development services offered by leading agencies.

  1. Enlist the Products on Google Shopping

Enlisting your products on Google Shopping is a tried-and-tested way to boost website traffic, broaden the outreach of the business, and outpace the competition. These are the most commonly-known advantages of listing your site’s products on Google Shopping. But, using this service is also an excellent way to prepare your ecommerce site for voice search.

Customers who use Google for voice search are often directed to the Google Shopping page. Displaying your store’s products on that page can help you reach out to more customers and drive sales.

Use the aforementioned ways to optimize your ecommerce store to not only stay abreast with the latest technology but to also offer enhanced shopping experience to the customers. Before picking an ecommerce website development company for building an online store for your brand, do communicate your requirements to ensure that the developed site is flexible, scalable, and boasts the latest features.

Author Bio. :- Mahima Radhachal was raised in New Delhi. She works at the best eCommerce development company as Creative Operations Manager.

How E-Commerce Mobile App Can Get Hold Of Colossal Popularity?

By James Tredwell on September 30, 2020

E-commerce has emerged as the most important connecting point between the enterprises and their customers thanks to the mobile apps. It is the mobile e-commerce apps that helped shape the e-commerce dream of enterprises across niches and sizes.

Mobile e-commerce apps have revolutionized the online shopping experience and made it easier for shoppers for browsing and shopping products.

Since the most critical value proposition of mobile apps is the convenience and ease of shopping products, the accuracy and popularity of mobile e-commerce apps mostly depend on this factor.

Like many successful mobile app startups in the e-commerce space, you need to ensure relevant content, increased level of ease for the shoppers, custom features, simplified design, and several other aspects that play a role in popularising the mobile e-commerce apps.

Easy And Simplified Navigation

If you want to see your e-commerce app become popular, it is important to allow your customers maximum ease in terms of navigation and finding what they need.

Remember, mobile screens are smaller and so the content, images, buttons, and actionable elements should be visually optimized for easy interactions. Maintaining visual clarity is the first rule for easy user experience.

Secondly, the navigation buttons must follow the thumb rule of design which means most of the frequently accessible buttons and links should be placed closer to the lower right-hand side of the screen to allow easy thumb access and interactions.

The buttons and all tap targets should be designed big enough to accommodate easy finger taps besides maintaining ideal contrast for visibility.

A Great Onboarding Experience Is Must

There is a famous saying that tells us to nab the opportunity at the first scope. Well, with a great mobile onboarding experience an e-commerce app can engage the customers at the very first visit and make a lasting impression that ultimately converts into business.

Most shoppers while visiting an e-commerce app may have some products in mind. The responsibility of the mobile onboarding screens is to guide him in finding the products he is looking for without any scope of confusion. A great onboarding experience is short, visually engaging, and just hits the bull in the eye by making a great first impression.

A Multi-Layered And Voice-Enabled Search Function

A great search function that helps users to find their required items easily is the very epicenter of the mobile shopping experience. The search function should be placed above the fold and should be visible on all screens. Most importantly the search function in any e-commerce app should offer the flexible scope of using the most number of filters and search parameters.

The voice search is increasingly getting popular across mobile e-commerce apps as mobile users tend to use voice commands more frequently than their desktop and web counterparts. Make sure the voice search uses the latest natural language processing (NLP) technology to understand the voice commands of the customers easily.

Personalized Product Listing And Recommendations

Remember, the users accessing e-commerce stores through mobile apps because of the personal nature of the device expects more custom shopping experience than while shopping on regular e-commerce stores.

Thanks to artificial intelligence and data analytics it has been easier to detect user preferences based on the browsing patterns and shopping history and offer personalized product listing.

Intelligent personalized recommendations for every individual customer can make an e-commerce app more engaging. Using an AI-powered recommendation engine or algorithm can offer the best results to the customers.

Flexible And Personalised Push Notifications

Push notification helps an app to remain in constant touch with the users and customers and in the context of the e-commerce push notifications can help promote products, pushing business conversion, bringing customers to clear abandoned carts, and for many reasons. Push notifications legitimately used can also help build a consistent bond with the customers.

The push notification feature works best when it is personalized for each individual customer with the tweaking of the message based on individual context and user situation.

Lastly, the customers should have enough flexibility to opt-in and out for the push notifications and for choosing the type of notifications and their preferred timing.

Simple Registration Process

Since the attention span of the mobile users tends to decrease continuously, a time-consuming user registration process can have a ruining effect.

For a minimalist and stripped off registration process keep the number of form fields at a minimum and allow new customers to get away with a social login process.

To make things further easier allow users to register with social credentials. Remember, the longer you make customers hang around with the registration process, the messier it gets, and eventually, they leave.

 Make Checkout Process Simple

It takes a lot of effort for an e-commerce mobile app to acquire visitors and make them purchase and reach the checkout page.

This is the actual area where the business is going to happen and so, any lingering on unnecessary things can just make users leave without completing the purchase and you lose the business.

Remember, a great portion of the cart abandonment cases across e-commerce stores can be attributed to the complicated checkout process.

To make the checkout process simple and smooth, avoid asking too many questions and use innovative alternatives to help users complete filling the information.

Use GPS maps alternatively for mentioning the location address and ask them to remember the filled out information for future purchases.

Auto-filling certain common options based on user locations like filling the country, city fields, pin codes, etc can reduce the time.

Always allow customers to avail as many payment gateways and methods as possible including the mobile wallets, cash on delivery, net banking, debit and credit cards, and PayPal.

Conclusion

As an e-commerce mobile app getting viral and becoming a household name is not impossible provided you work your way through the steps and methods to attain popularity.

The above-mentioned ways are the ground principles of any e-commerce app without which you cannot expect getting enough traction, let alone the question of getting popular.

Author Bio: Manev Dave is the senior developer at CMARIX TechnoLabs Pvt. Ltd., a leading eCommerce development company with 8+ years of experience.

5 Amazing Technologies Reshaping the Retail Industry

By James Tredwell on July 21, 2020

The global retail e-commerce market generated a revenue of $4.25 trillion in 2019 and it is expected to surge at a CAGR of 9.4% during 2020-2027.  Addressing the Indian eCommerce market, it is also set to reach $200.0 billion by 2026 with a CAGR of 30.0%.

The increasing use of smartphones, demand to purchase products and avail services from the comfort of home and rapidly changing technologies to meet these dynamic needs of users are contributing to the growth of retail and eCommerce market.

It is a fact, out of many industries that are transforming with the help of technologies, such as blockchain and Augmented reality, the retail sector is the best. Following are some of the ways of how technology has changed the retail industry so far-

  • Transformed the supply chain management
  • More options at one place
  • 24*7*365 availability
  • Shop internationally
  • Customized user data and suggestions
  • Eliminates unnecessary expenses

Over recent years, a plethora of technology trends have been introduced and wonderfully altered the relational market. The massive growth of the economy has unleashed powerful forces that are successfully reshaping the retail market at a high speed.

So, today in our blog we will be going to discuss the top 5 technologies reshaping the retail market-

5 latest Technologies will Reshape the Retail & E-Commerce Market-

1.    Augmented Reality & Virtual Reality

Augmented reality is an enhanced version of reality designed with the help of technology to enhance user experience and add digital information on an image. It shows the real-world on your smartphone or tablet. Virtual reality on the other hand is defined as the deployment of computer technology to design a simulated environment.

In 2020, According to Gartner, more than 100.0 million consumers have integrated augmented reality into their shopping experience. 

Augmented reality and virtual reality offers retailers various ways to enhance the customer experience and expand their business. From browning products online to virtually “trying them on” is one of the greatest innovations of an eCommerce software development company.

Companies Leveraging Augmented Reality & Virtual Reality

  • Tilly’s, a sports clothing retailer, provides its customers with a back-to-school nostalgia experience by offering virtually trying hunting clothes and accessories.
  • Living Wine Labels, a Treasury Wines Estates, lets their customers discover unique and real experiences from a wide range of their favorite wines.
  • IKEA Place, a furniture company, helps its users by virtually checking the furniture to determine whether it will fit and look perfect in their home.

In the coming years, the extended reality will eventually let people share their extended reality shopping experience with others.

2.    Blockchain in Retail Sector

A blockchain is originally stated as a chain of blocks that are linked using cryptography. Each block consists of a cryptographic hash of the previous block, transaction data, and a timestamp.

According to the marketsandmarket.com, blockchain in the retail market generated a revenue of $44.2 million in 2017 and it is expected to reach $2,339.5 million by 2023, at a CAGR of 96.4% during 2018-2023.

Blockchain in retail offers on-time delivery, record-time, and real-time service information for retailers. Apart from this, blockchain assures quality, reliability, authenticity, and product safety as well as supply chain management to know about their product location.

Companies Deploying Blockchain Technology-

  • OpenBazzar is a platform where consumers can transact in cryptocurrency for services and a host of merchandise.
  • Shopin is a decentralized shopping platform that helps retailers to gain exact customer insights and offer customized and better results to consumers.
  • Amazon offers AWS service in which the users can focus on building blockchain applications rather than spending energy and time on the manual setup of their network.

This technology makes retail more clear by using cryptocurrencies and distributed ledgers that apparently add a fresh layer of transparency for every transaction. To integrate blockchain technology into your business, you need to hire a blockchain development company.

3. Omnichannel Technology For Retail Business

Omnichannel is defined as an extended and superseded multi-channel technology. Cross channel or Multichannel technology delivers content and addresses user experience on more than one channel and also helps in eCommerce software development. It basically optimizes and understands the journey of users across all the channels.

According to prnewswire.com, the Retail Omni-Channel market is expected to grow by $8.6 billion with a surging CAGR of 17.4%.

Omnichannel retail is a multichannel technique of making sales that focuses on offering a seamless purchase experience to the users whether the client is present at the brick-and-mortar store or shopping online.

Companies Integrating Omnichannel technology

  • Zivame has introduced its first flagship fitting lounge to help women make the best and educated choices in their purchases.
  • Pepperfry has allowed its consumers to consult and interact with their interior designers to choose furniture according to their homes online.
  • Van Heusen recently introduced its flagship store that helps customers who face issues in selecting the appropriate size, fit, and style.

Omnichannel offers various benefits including improving customer services, optimizing the buying experience, and mobilizing the in-store experience to the retailers as well as eCommerce software development.

4. Machine learning & Artificial Intelligence

After this pandemic, the retail market is going to see a major boom as these technologies are empowering the eCommerce market. Many retail businesses are seeking ways to deploy big data, machine learning, and artificial intelligence.

According to marketsandmarketcom, artificial intelligence in the retail market valued at $993.6 million in 2017, and it is expected to reach $5,034.0 million by 2020, at a CAGR of 38.3%.

The integration of artificial intelligence and machine learning in the retail market will help in personalizing the customer data, experience, and offering a more significant business-to-customer interaction.

Companies using Machine learning & Artificial Intelligence

  • Alibaba currently uses AI to predict what customers might want to purchase and generates product details for the website too.
  • Baidu uses this technology to design a tool that automatically reads a book for you in the author’s voice without a recording studio.
  • Amazon ships things to the customer before the customer even thinks about purchasing it. They collect data based on consumer behavior and purchase history.

Artificial Intelligence has all the capabilities to transform the traditional retail experience to the next level with customization and automation

5.Robotic Process Automation 

Robotic process automation is a type of business process automation technology that works on artificial intelligence /digital workers or metaphorical software robots. It is also called software robotics.

According to the grandsviewreserach.com, the global process automation market size generated a revenue of $1.4 billion in 2020 and it is expected to reach $10.6 billion by 2020 with a surging CAGR of 33.6% during 2020-2027.

Robotic process automation will help the retail companies to adapt technology faster, prepare in advance and cope up with the changing market requirement on-time. Furthermore, RPA can significantly lower down the processing time.

Companies using Robotic Process Automation

  • Cognizant leverages RPA to its intelligent process solutions offered to the customers for better ROI and efficiency.
  • Capgemini with RPA offers end-to-end processes and digitally augmented workforce at scale to its customers.
  • Vodafone supply-chain-analytics manages a center that relies on RPA to simplify a wide range of

Final Words

Thus, I have discussed the top 5 technologies that will reshape the retail sector in the coming years in my blog. I hope you like it!. To integrate these technologies or for consulting about such technologies you need to hire an eCommerce software development company to know the details further.

Author Bio. :- I am Mariya James, a software analyst and technical writer at an eCommerce software development company. I love to share information about the latest advancements of the technology industry through blogs.

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