13 Things to Keep In Mind While Choosing a Brand Influencer

By James Tredwell on August 21, 2019

Have you ever considered influencer marketing for your brand?

Of course you have.

That’s why you’re here!

And I must tell you that you have made the right choice by opting for influencer marketing. With 83% shoppers making their purchase decision inspired by an influencer they follow, influencer marketing is surely here to stay.

What’s more, 61% of people interact with the influencer they follow at least once each day. And if that’s not enough to stump you, 84% of marketers already believe that the strategy of influencer marketing is an effective one.

So even if you weren’t on the hunt for an influencer for your brand, I’m sure you will be more than willing to jump in on the bandwagon right now.

Now you can’t just go ahead and ask any random influencer to promote your product. Even if that influencer is incredibly famous!

You have to put a lot of thought into the influencer you choose for your brand. It just has to be a perfect fit.

In that spirit, here are 13 things you should keep in mind while choosing your brand influencer-

1. Macro or micro influencers

There are two types of influencers – macro influencers and micro influencers. The distinction between the two is made on the basis of the influencer’s community and followers.

Micro influencers are supposed to have 1000 to 100,000 followers; while macro influencers have a followers list ranging between 100,000 and 1 million.

Which one is suitable for your brand?

First things first, depending on the type of niche you specialise in, the influencers of that niche can be both micro and macro and have their own set of pros or cons.

So how do you decide?

Well, it’s simple. Just go by your budget and objectives.

If you have a sky high budget, there’s no problem in opting for macro influencers. You will be able to ensure maximum reach after all since macro influencers have a very large following. But know that consumers are very smart these days and they can differentiate between paid promotions and genuine endorsements.

In that sense, it’s better to go for micro influencers. Not only will you be spending a fraction of the cost, you will be able to cast your net far and wide by roping in as many micro influencers as you can within the budget of one macro influencer.

2. Genre of the influencer’s content

Every influencer in the market has a category they specialise in. This could be anything – sports, gadgets, beauty, fashion, cookery and more. Of course each genre will have a well-known name as an influencer and you might be very tempted to target one of them.

However, it is important to stick to that genre which matches your product category. This is key to achieving success in your influencer marketing campaign.

So before you zero in on an influencer, spend a considerable time analysing the core theme of the content of the influencer you intend to collaborate with.

3. Location

You need to know where the influencer is based to know the kind of audience they cater to and whether that is your target audience too.

Asking yourself a couple of questions can help you out-

‘Is my campaign on a global level or a localised one?’

‘Do I want to target a very specific section of audience?

Knowing the answers to these questions will help you know what your location preference is. And believe me you want to know that as the region/city/country you choose has the potential to change the course of action of your entire marketing campaign.

If you decide you want to reach a global audience, you won’t face a tough time looking for influencers. However, if you intend to adopt a local approach, finding a region-specific influencer can be a tough task.

State, language and age – all of them will play an important role if you decide to take this approach. You may have to perform extensive research to find the right kind, but once you do, it will be a surefire success.

4. Type of audience/followers

Did you know that influencer marketing industry is poised to become a $10 billion industry by the year 2020?

So yes, numbers matter for an industry this large. After all, the more the followers an influencer has, the wider your audience becomes. And that’s always a welcome scenario. However, the problem is that when you dip your pen in the influencer marketing ink, you run the risk of getting obsessed with numbers.

Remember the type and quality of the influencer’s audience/followers matters more than the number of them. It’s quality over quantity.

Influencers today can easily buy followers and you don’t want to fall into that rut. The good thing is it’s not that difficult to distinguish fake followers from authentic ones. A simple check of the followers list will help you know if they have any connection with the influencer or not.

All in all, you want to get your message across to the right audience. Otherwise all the time, effort and money you spend on influencer marketing can go to waste.

5. Content and consistency

Consistency is the pillar of quality content.

So while hunting for an influencer for your brand, look for consistency in the content they churn out on a regular basis.

If you find a particular piece of content to be exceptional and another to be average, check if that is the case for most of the content. In case it is, it is best to avoid that influencer.

You’ll need to keep tabs on how regularly they post content, on which platform and what kind of content as well. These pointers are key to gaining loyal followers and can help you check if the influencer gets good results on their social media.

Upon analysis if you feel the influencer’s content doesn’t suit your brand, switch to another one.

6. Engagement stats

There’s no point in getting an influencer for your brand and the realising that the influencer does not enjoy audience engagement. That could hurt your brand’s reputation. Not to mention the amount of money you waste.

That’s why, when scouting for influencers, you will need to check if people are interacting with the influencer concerned on their platform. Check for the number of comments and likes and even replies.

Engagement stats can directly impact the returns you get by investing in influencer marketing. If the content posted engages the audience, it will likely spark a conversation that will attract the audience to your brand and the message it carries.

7. Quality and value

The values the influencer holds dear are immensely important for your brand as they will reflect on your product too. Hence, you will have to do some digging to find the perfect influencer for your brand.

As for quality, that solely depends on the kind of content produced. The content created by the influencer should be informative, witty and overall engaging so that your brand and its products are displayed in the best possible way.

Now whether that content is of any value to you or not should be determine on the basis of the objectives of your campaign.

For instance, let’s assume you’re promoting a health drink. To ensure your product reaches the right set of audience via influencer marketing, you need to pick an influencer whom health junkies swear by.

So in that regard, the audience would be made up of people who exercise a lot, eat healthy and intend to lose weight or gain muscles.

Based on your core objective, you need to choose an investor who can utilise the platform they work on to increase awareness of your brand and its products.

You can choose to go for popular influencers in order to reach a larger audience. But you should know that the probability of your message actually hitting home will reduce as well.

8. Relevance

Your brand has a concrete message to deliver. It stands for something that you firmly believe in. You need to go for an influencer whose content aligns perfectly well with your brand’s message.

How can you know it aligns well?

Going through the content created by the influencer concerned will help you understand the kind of consumer they are. And that in turn will serve as your way to knowing if their content aligns with your brand’s messaging.

Remember that just because an influencer belongs to your product niche doesn’t mean they’ll be the perfect fit for your brand, like a chef may not necessarily be into organic cooking even if your brand is all about it.

Are you looking for discerning moms, tech geeks or fashionistas? Is your brand personality fun and quirky or serious and professional? Is your target audience an avid reader or a savvy viewer? These are the things you should look for in your influencer as they are more important than traffic.

9. Frequency

The frequency at which an influencer posts and the traffic they get in return are directly correlated. That’s true for most verticals – be it travel, sports or gadgets.

What I’m trying to say here is that frequency matters. You don’t want to choose an influencer who posts once a month as without wide exposure, it’s not possible to get regular visitors.

An influencer can only enjoy a high return rate of visitors if they post quality content on a regular basis. Customer loyalty will increase too, and that’s just what your brand needs. So keep an eye out for frequency.

10. Experience

Should you go for a veteran or a novice? That’s a pretty good question when it comes to choosing an influencer for your brand.

However, you should know that seniority in terms of grade really does not matter much. How long an influencer has been around is not going to help you. What will is how the influencer’s seniority can help you accomplish the objectives of your campaign.

You might argue that veteran influencers are a better choice because they enjoy a sound reputation and a larger audience. But the truth is that novices pose certain advantages too –

  • For starters, they’re more cost effective; novice influencers cost a fraction of what seasoned influencers do
  • Exclusivity can be achieved with novice influencers since experienced one are likely to endorse a number of brands at the same time, thereby dividing the spotlight your product could alone enjoy
  • You can also build effective long-term partnerships with novice influencers if you happen to be one of the first brands to work with them

Make your choice wisely.

11. Influencer’s preferred platform

A number of different platform exist for content creation. Facebook, Twitter, Instagram, and YouTube – these are all different kinds of platforms influencers use to disseminate their content.

It’s quite possible that the influencer you have in mind might prefer one platform over the other.

For example, one influencer on your list might be an adept blogger while the other might be an excellent pod-caster. Now you need to know which medium would suit your brand best.

Bear in mind that each platform has its own pros and cons so it might not be the best idea to stick to just one platform only for your brand promotion via influencer marketing. It’s best to try an influencer who has a strong presence on a couple of different social media platforms.

12. Brand affinity

Most influencers actually actively use the products they advocate. Thus when hunting for influencers, see if you find any already talking about your brand and its products in an organic fashion.

Working with such influencers can prove to be a boon for your marketing campaign. The main advantage is that your efforts don’t look as if they’ve been paid for. The messaging and content comes across as authentic and genuine to your audiences.

Now that being said, don’t restrict your focus to influencers that talk of the benefits of your products only. Go for those that draw a direct comparison between your brand’s products and that of a rival’s. Such influencers can help you become a part of a relevant discussion.

13. Voice

Currently, the influencer space is chock a block with novices and veterans alike, especially in genres such as fashion, beauty, travel, makeup and tech. In this crowded a landscape, it’s quite easy to ignore an influencer’s voice over the cackle of others.

What you need is an influencer with a distinct voice of their own who can tower over and above the crowd.

You should look closely at how your chosen influencer talks about various topics, particularly those pertaining to your brand’s niche. You should also observe their audience interaction.

This’ll give you a fair idea of their personality and whether their voice is actually capable of making a difference in the highly competitive world of influencers.

Wrap up

There’s a lot to keep in mind before you can zero in on the right influencer for your brand. Don’t skimp on any step or ignore any pointer as you don’t want to shortchange yourself. Effective influencer marketing has been proven to work and can indeed take your brand’s value, reach and sales up several notches. So do a thorough research and never settle for anything less than the best.

This article is contributed by Aditya Kathotia, founder of Digital Polo.

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Why Your Content Marketing is too Broad

By James Tredwell on August 19, 2019

We’re living in the Me Age, and I don’t just mean that holy-grail marketing force known as Millennials. The internet allows everyone to have a voice and as a result, each one of us is empowered online.

From social media profiles to customer reviews to comments sections on websites, we’re encouraged to express ourselves. And when it comes to online shopping, we expect brands to treat us like individuals rather than a collective herd, which begs the question:

Have you personalized your content marketing?

For most brands, the answer is “kind of”. By now we know that we can’t get away with delivering one message or ad to a mass audience, but many companies still lag when it comes to addressing the needs of the individual.

On the other hand, don’t get carpal tunnel from typing out thousands of individual messages to each of your leads. With some effort and finesse, you can find that sweet spot between mass and micro efforts.

Improve User Experience

Your website is the best place to start when it comes to personalization, as it most likely represents the gateway between you and consumers. When people are first browsing your site, it’s important to make flow from one section to the next intuitive and easy.

By creating logical navigation, you let the user know that you’re considering her needs, and want to make the browsing and buying process as easy as possible for her.

Additionally, with ecommerce sites, you should address the buyer as she gets closer to making a purchase. Whether she is returning from a previous session or going through the buying stages within a single visit, your site should cater to her based on behavior (for example, did she put an item in the shopping cart, and then continue browsing? How can you guide her towards buying that item?).

Personalize Content

It almost goes without saying, but your brand’s content should be as personal as possible. Businesses that make this effort often see an increase in meaningful user engagement. It’s a good idea to audit your content marketing plan from time to time to make sure you’re addressing the right people in the right place. A contest among your followers may work better on, say, Facebook than on your blog.

Personas and Real Buyers

As with any kind of marketing, personas are a great way to target your efforts. Figure out who your demographics, and shape your content around them. However, traditional off-line marketing personas should always include online behaviors as well. You need a complete picture of a person(a) before creating a successful content plan. With a detailed profile, you can specify your banner ad, email, tweet, etc.

Of course, the internet allows marketers to cater to personas as well as real buyers. By tracking the behavior of an actual visitor to your website or level of engagement of a fan in social media, you can further enhance the functionality of your website design, or social campaign.

Don’t Stalk

The caveat to all of this personalization business is don’t overdo it. People want to feel unique. They want to know that you’re thinking of them as an individual. What they don’t want is to feel stalked. The ability to collect personal data is a boon for marketers, but of course, with great power comes great responsibility.

In an email campaign, for example, you probably want to personalize the message beyond just using the person’s name; most of us are savvy enough to know that “Dear [my name]” doesn’t necessarily mean a brand is thinking about me personally. Cater the message based on segmentation. If you’re a travel company and you know one category of leads is interested in lake vacations, include that segment on your emails about rural trips. Don’t, however, reference the lead’s income bracket or list of recently visited websites. Kinda creepy.

Consider the Buyer Journey

Along the lines of personalizing website functionality and knowing your personas, make sure your site is optimized to address users at various stages of the buyer journey. If they’re a first-time visitor, you might not have success showing them detailed, product description videos. Likewise, if they’ve visited your site, checked out a few pages and left, it’s a good time to employ remarketing tactics, and show them ads for your brand on other websites.

Additionally, you can combine your persona knowledge with the buyer journey, and customize your content accordingly. In other words, if Persona X is at Stage Y, you might benefit with an ad or message targeted to their needs based on that particular moment.

This article is contributed by Stephen Moyers, Content Writer at SPINX Digital.

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Top 7 Content Marketing Tips To Make Your Law Firm Stand Out

By James Tredwell on August 1, 2019

You have worked hard to earn a Masters degree in law, and now you have your own law firm. That’s great! But, do you get as many clients as a reputed lawyer such as yourself is supposed to have? You may be the right authority in your area, but your competitors might just rank out in the digital world. More than 35% of legal clients look for an attorney through online searches. Thus, you may be losing quite a handful of potential clients if you do not have a robust online presence.

Here are the top 7 advanced content marketing tips that will drive more leads towards your legal firm.

7 Sure-Fire Content Marketing Strategies For Your Law Firm

Content marketing encompasses the creation and distribution of contents throughout the Internet. You may find it hard to understand the concept initially. In that case, go through online tutorials and assignments that will help you embrace successful content marketing strategies. Make your voice heard through the right contents. Let’s begin with the tips then.

  1. Establish a strong brand

Your brand should clearly convey your mission statement to your target audience. Whether you specialise in environmental law or business law, your brand should be 100% unique. I came across this website, www.ylaw.ca, which, in my opinion, is one of the best examples of strong branding.

YLawGroup combines witty puns with high quality images to make a serious topicseem easier. Who said the law couldn’t be funny? This website has got some really sassy taglines as you can see in the image. They have also included a separate section ‘Featured On’thateventually compels the readers to trust them. The quirky taglines urge the clients to know more about their services.

Thus, you can take some cue from this example and come up with strong branding techniques. Use top-notch images, attractive site design and interesting contents to show why you are the best.

  1. Define your firm’s goals and strategies

Most of the law firms have a goal of earning more and more revenue every year. Some may strive towards increasing it by at least 10% next year. The question is,how would you like to increase your revenue? Are you planning to grow your practice firm? Do you want to work on your trusts/wills group? If your answer is a resounding yes, then identify your business goals and determine the most relevant content marketing techniquesto attain the goals.

Conduct thorough research to check if your target clients are looking for the services you want to provide. Use the Google Keyword Planner to find out the most searched keywords relevant to your nature of business. Use the keywords to sharemeaningful contents with your target clients. You must also update your existing contents with new keywords and boost your search engine rankingstenfold.

  1. Invest in White Hat SEO

SEO or Search Engine Optimisation is the process that will bring forth your business’s name at the top of Google search engine results page. White hat SEO encompasses a plethora of concepts, categories and techniques. Check out some of the crucial things you must know about SEO:

  • Header Tags:

These tags are a part of the HTML element that indicates the heading on a page. Say your keyword is ‘legal services’. Thus, the H1 tag would be ‘Reliable Legal Services in New York.’

  • Keywords:

These are the terms used by your target audience to search for your niche on the search engines. Incorporate the relevant keywords in your content and make your pages rank higher.

  • Meta tags:

These include meta descriptions and meta title. The Meta description shows a summary of your content in the search engine results. The Meta title informs the search engine about the context of your content.

  • Link building:

You need to earn inbound links from credible sites to your website. This helps Google understand that your website is trustworthy. You can write SEO optimised contents and publish them on authority-driven websites to earn high-quality backlinks.

Make sure your website maintains the highest SEO standards to rank high on Google. You can use a tool such as theSEMrush’s Site Audit to detect the SEO health of your website.

  1. Deliver valuable content

Content marketing strategy is fruitless if you don’t deliver valuable content.You can share a FAQ page answering all the questions usually asked by your target audience. You can also deliver contents on topics such as ‘How much can a non-mutual divorce cost?’No matter which topic you choose, just make sure it is relevant and interesting to your potential clients.

Your contents should have clear and precise headings and subheadings. It is also better to use bullet points to convey your message easily to your readers. Break large chunks of text into smaller texts to make them easier to digest for your readers.You can use different online tools to check the readability of your contents before publishing them.

  1. Create a content calendar

Having a strong online presence doesn’t mean delivering a few great articles. It is about coming up with sufficient content ideas to make sure your contents never go out of date. Also, you must deliver quality contents on a regular basis so that your readers always get what they are looking for. Hence,comes the role of a content calendar. Outline the number of blogs and articles you will write each month on the calendar.

Legal websites should update fresh contents frequently. Apart from the normal blogs, you must also take care of social media contents. Did you know that fresh social media contents can almost double your web traffic? Implement the right social media marketing techniques for your law firms for the maximum result.

  1. Use videos to gain trust

High quality images enhance your efforts to promote your brand. However, videos seal the deal and win over the trust of your target clients. As per surveys, videos can help you engage with your potential customers almost 10X more. It will help you build a solid rapport with your potential clients.

Wondering what types of video contents to upload on your website? Well, you can share anything from an informative video to client testimonials. Relevant and valuable videos will bridge the gap between you and your target client. Say you usually write blogs to help your readers to come up with a solution to their problems. Wouldn’t it feel more real if you could flesh out the issues in a video?

  1. Share your client’s reviews.

Ask your existing clients to share their feedback online. You can publish the reviews on a client testimonials page on your website. Reviews ensure that you are capable of providing reliable services to people who seek legal advice. Just make sure you don’t violate the client’s privacy before sharing their reviews. You can also ask your clients to post the review on Google or LinkedIn.

I searched for ‘The Reliable Law Firm in Florida’ on Google. Check out the list of results itreceived on Google. Have a look at the ratings and number of reviews written along with the name of the business.

Both ratings and reviewsinfluence the purchase decisions of your potential clients. It can make all the difference for the online reputation of your firm.

Wrapping it up,

From healthcare to nursing, you won’t find any industry that is not having an online presence. It’s time for you to establish a robust digital presence for your law firm too. Keep the tips mentioned above in mind to have the edge over all your competitors easily. The right content marketing strategy will help you build a strong brand and greet you with #1 ranking on the major search engine results pages.

Author Bio:

This article is contributed by Sienna Brown works as an independent digital marketer in an MNC. He also provides assignment help to students via MyAssignmenthelp.com.

Benefits Of User-Generated Content Marketing

By James Tredwell on July 17, 2019

In the world of content marketing, user-generated content(UGC) is a gold mine. Although user-generated content is found as an infinite pool all over social media platforms, its use isn’t limited to just social media marketing. Marketers use UGC in every form available- be it over social media, or an online review, a testimonial, an image, or even a video review.

Even before the vogue of the internet, UGC was employed extensively for marketing purposes in the form of printed testimonials in newspapers or handwritten customer feedback.

The basic philosophy behind such huge success of user-generated content is that people listen to people. They trust the reviews by their friends & family members more than a sales executive’s selling pitch for a product he is hired to sell.

Hence, User generated content marketing rocks!

If you still don’t believe me, you will by the end of this article. It will dig deep into the benefits of user-generated content marketing for your brand.

So, let’s dive straight in.

Benefits of User-Generated Content Marketing

UGC Marketing is not just a marketing option anymore. It is rather a necessity now. Reason being the cut-throat competition of the marketing world and the need to do something better and much more amazing than your competitors. UGC provides you the capability to do exactly that. It comes with amazing benefits that are difficult to ignore.

Some of those are discussed over here-

#1. Users Love It, Hence Enhanced Engagement

12X Trust Factor

Customers trust reviews from peers and other customers 12 times more than the brand advertisements.

Users just love UGC. And it’s obvious if they do. After all, it’s people like them who have created it in the first place. Hence, they love to see what their fellow users have posted about a brand that they intend to buy from.

This curiosity also encourages user engagement. In order to find more, learn more, people click on these user-generated posts, explore them more, like them or even comment on these if they find it interesting.

Hence, the engagement is enhanced.

#2. Builds Social Trust

86% More Trust

86% Millenials trust user-generated content and consider it as a good indicator of your brand’s quality.

Any content that can be tagged as a user-generated content for a brand will definitely revolve around that brand. It will contain real-life people sharing their real experiences with your brand, and not models and actors paid to enact out a scripted act. This difference between a real and fake advertisement story is smartly identified by the viewers watching it.

Consumers are smart. They think thrice before they buy anything. They go through online reviews, images, testimonials, and what not about the product they intend to buy. They will always trust a brand that shows real users sharing their experiences instead of paid, edited, and modeled advertisements.

Hence, boosted social trust.

#3. Boosts User Engagement

28% More Engagement

When you mix user-generated content with your professional content, brand engagement increases by 28%

When people love what they see, they engage with it. It has already been established that users love UGC. So when they see one, they engage with it.

Talking about events, conferences, trade shows, seminars, concerts, and other live events like these, audiences at these events are enthusiastic and filled with zeal to participate in the event and have fun. When they see that you arranged for something to display their images, videos, and all other kinds of social media content on an attractive display screen, they overwhelmingly engage with your initiative.

They happily post on social media regarding the event using the event hashtag, be it images, videos, tweets, check-ins, comments, re-posts, re-tweets, or any other form that you allow your audience to post in order to get displayed. After all, who wouldn’t love the idea of being displayed in front of thousands through a social wall! All they have to just do is click and post.

Hence, impulsed user engagement.

#4. Improves Your Website’s Performance

64% More Conversions

Integrating user-generated content with your web content increases the conversion rate by 64%.

Not just events, user-generated content is a good marketing trick even if you are promoting your brand online through an official website. You could always embed real-time user-generated social media posts on your website through a social hub.

For starters, it makes your boring website visually appealing. When real-time embedded social media feeds are being displayed on your website, visitors tend to stop and scroll through it for a while. This improves the dwell-time of your website visitors, simultaneously decreasing the bounce rate of your websites. It makes your overall website content more relevant and engaging. Thereby, increasing the website’s relevancy. It also improves the conversion rates and the click-through rates for your website.

Hence, the overall performance of the website is improved.

#5. Expands Your Advertising Reach

28% More Brand Engagement

When consumers interact with both professional and user-generated content, brand engagement is enhanced by 28%.

When you incorporate user-generated content for into your marketing strategy, you simply initiate an altogether a new chain of word of mouth marketing. It spreads like wildfire and stays ignited for days.

When users are a part of your marketing campaign, they tend to share it within their peer circles too. This spreads your marketing and advertising reach beyond your target audience.

Over To You

User-generated content marketing is not a hype without reason. It is actually as beneficial as it is being talked about.

If you haven’t still incorporated user-generated marketing strategy as an important marketing tactic of your brand, then you are missing out on major benefits.

So, what are you waiting for! Be the smart players of the marketing industry to employ the user-generated content marketing tricks for growing your business and stay ahead of your competitors.

This article is contributed by Carol, enthusiastic digital marketing professional and content writer, currently she is researching on user generated content marketing and believes that UGC can change the marketing pattern in coming days!

Future of WordPress as a Content Management System

By James Tredwell on May 14, 2019

Thanks to REST API with which you can now create applications in any programming language and then use WordPress to run them. In the future, you may find more developers following this suite. We can see that Calypso and Gutenberg as two examples as to what you can achieve with the REST API. Adding to it, this innovative approach to development also means that JavaScript will have better usage in WordPress.

In this article, let’s evaluate the future of WordPress beyond 2019 in various aspects.

WordPress security future

It is the default need for anyone to keep their website and data secured, which also is not an uphill task to do. You have to develop a practice of updating your website and also creating backups from time to time. Management of your business website may not change by much in case of WordPress too, but over time, the user base may expand, and you will come across the uptake of advanced security features.

In continuation of the trends we see lately, one can expect upcoming of more security tools which will help keep your site much securely. The managed WP hosting services also may shoulder the responsibility of website security as most of the beginners now tend to choose WordPress as their reliable web development platform. The developers, on the other hand, will have a great need to enhance their software products and also raise awareness of security on WordPress.

In addition to these, there are also future plans to introduce more features. For example, Tide is a solution which can be used to verify that the themes and plugins are correctly downloaded. This will help expedite the release for automated artificial intelligence tools for checking the vulnerabilities in themes and plugins, which will, in turn, enhance the security of your WordPress site.

As a result of this change, you may expect to come to cross more security tools which are simpler by taking out the complexity from securing a WP site through automation. This will be a big leap for the average business website owners. Alongside to it, this approach also will not discount the value of any security best practices like the need for having stronger passwords, renaming the admin accounts, ensuring SSL security, etc. among other major aspects.

WordPress design future

If you have already tried Gutenberg, then you may have noticed that the new interface of WordPress has come a long way from the older versions. The same change is applicable for Calypso also and the live theme customizer. All such tools point out to the possibility that you can create professional website designs on WordPress in a matter of hours on this platform. Creating world-class UI’s in no time on WordPress is possible.

Going ahead, with the help of the visual page builders like Divi, WPBakery Page Builder, Elementor, etc., endless themes, and advanced frameworks, even the WP beginners, enjoy better control over their custom website design. Overall, the front-end design of WordPress sites become much easier in the future, for which you may have to brush up your JavaScript skills. Gutenberg focuses on providing an in-built visual page builder, which along with the classic editor will make the task easier for developers.

Better user experience

In terms of designing, it is also to be mentioned that there is a stronger focus now on enhancing the UX also. WP websites are more responsiveness now and also adopting the latest trendy design concepts. This mobile-first approach will continue, and the Accelerated Mobile Pages (AMP) may also significantly contribute.

Considering this fact, one can expect the next-generation developers to create some heavy-duty themes while deploying techniques to ensure top speed for all the users. Future WordPress sites will look better and also perform better across the devices. Along with this, the future WP themes may be much smarter with a lot of built-in features like shopping carts, registrations, and checkout systems, etc. to be more functional.

WordPress functionality future

We love WordPress as one of the most flexible CMS platforms as it offers high-end functionality to meet any given needs of a website. If a feature is not available by default on WordPress, you can surely find a plug-in which can meet your purpose. But what could be the future of WP in functionality?

As video seems to grow, WordPress may integrate video also to its toolset. Moreover, as hopinfirst.com already offers, WordPress users may not have to depend fully on the traditional plugins to make their websites functional. Even if the plugins stay, the beginners may not know whether they are using a third-party plug-in or if it’s an app running on WP over the REST API.

The visual builders which are already available are also making the development much easier with many customizable features, those which were originally preserved by the WordPress plugins. With this, you can easily build and launch stunning websites at super speed, all from an easy to handle visual builder in a matter of hours, not weeks.

WordPress database future

If someone is asked to list out the major issues related to WordPress development, you will see database management as one among those with the majority. Even with the recent advancements, we can see that the database still remains a bottleneck in terms of the site performance, so everyone needs to consider the database as the most important entity of any WordPress infrastructure.

In the future, you must include it in your mandatory backup of WP site. The database dump files are made in the plain-text format, which makes it easier for the users to view it and modify as needed. These files are interoperable with MySQL servers too, with which you can upload files to any of the MySQL data stores anywhere.

To conclude, if you are into WordPress development, this is the right time to enhance your skills to take the fullest advantage of the tools like REST API. We can expect more and more apps which run on this latest REST API coming into the market soon, where you shouldn’t be left alone.

This article is contributed by Jack Dsouja, Blogger at RemoteDBA.com.

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