Why Start-Ups Should Invest Heavily in Mobile Apps? By James Tredwell on November 19, 2019 The world is revolving around the online and digital platforms. Today most mobile app users have android phones, and they prefer to have information about every small and big thing on their mobile set. No doubt, the traditional methods of running a business successfully are still in existence, but the priority is heading over getting online as early as possible. The reason being, the online platform has become a fast, easiest, time-effective, cost-effective, business-friendly as well as customer-friendly approach. Should Start-Ups Invest in Mobile Applications? In this fast-moving era, Mobile applications have taken over the system. One of the most common questions that popups in businesses are should a start-up invest in developing mobile apps, or should they avoid this option? It’s imperative for a start-up to crucially choose its marketing ways so that the business has a long life. If you have an excellent business idea, your products are beautiful, but you are not aware of how to market those products as per the current trends, your business is highly at risk of failure. The use and development of mobile applications are tremendously at a higher speed, and there is no chance of its decreasing over the coming years; instead, the increase will grow more and more. As per the reports, mobile functioning and its use represent approx. 70 % of digital media time. It is expected to generate 189 billion U.S. dollars in revenues through mobile applications while using in-app purchases and app stores by the year 2020. However, having a mobile app is not sufficient; online activity continues to witness a rapid shift in the mobile industry. Developing mobile apps require the right amount of expertise. Being an entrepreneur, racing, and working your idea into a million-dollar success requires you to invest in developing and using mobile applications for the better growth of your idea. Following Are the Pointers That Will Clear All Your Ambiguities As To Why You Should Have Mobile Apps Enhance a Global Reach The online system has attained a global reach since the time of its inception. Once you have your mobile applications, your business will breathe overseas without your presence there. The drawback of not having a mobile app that your business will suffer this global reach and the scope will be confined to the local markets only. Stand Out from the Cut-Throat Competition Many start-ups out in the market are still not aware of losses they are suffering by not building their mobile apps; hence, these apps get hidden for them. So this is your chance to take a big leap over such businesses. And why not to invest in these mobile apps when these apps only help you grow your business and witness a long-lasting success? Accessibility Investing in Mobile application Development lets you virtually put your business in the minds of people. These apps allow customers to access all the information they need regarding anything about your product or services in one go from anywhere and anytime. Brand Recognition These mobile apps have the power that can do wonders for your brand promotion. Through this, your business will get landed in the iOS and Android app stores. This will further lead to the potential customers who are searching for the products and services you are offering. A user-friendly mobile app will help in leaving a long-lasting impression on customers; consequently building the reputation of your brand. Increased Customer Engagement & Retention The attributes discussed above help in enhancing the participation of the customer with your business at a high level, and it gives them all in one experience. With the help of mobile apps you are putting your business right in the palm of the hands of your customers, then why wouldn’t they prefer your products and services every time they have to buy something? Increased Sales & Market Research With the advancement in Fintech services like Paytm, Paypal, Amazon, online business is in trend. As per the reports, after using mobile apps based, 49 % of sales got increased by approx. 500 companies. So it is imperative for your business that you should invest in mobile apps. Increased Return on Investment (ROI) The biggest problem that keeps away the start-ups to invest in a mobile app is the initial and substantial cost. However, it is essential to understand that the cost of not investing in such apps is far more expensive than the cost incurred in investing in them. The price is nothing compared to the prospective brand value and opportunity that will generate additional sales with the help of mobile apps. Real-Time Feedback and Improvisation on the Same Just by relying on the web version of your business will never provide you what your users or potential customers think about your products and services. Start-ups can’t communicate directly to the customers or carry out an extensive survey. However, a mobile app is there to do it all for you. You get to know the real-time feedback for the users and can improve the services and products you display. Provide Value to the Customers The competition in the market is more fierce than ever. To grab a maximum number of customers in your scope, you need to offer the loyalty points or rewards into consideration. And with the help of mobile apps, it is an effortless task to carry out and make your customers feel special. Overall Development Mobile apps are a fresh new channel for engagement, which yields a lot of data for companies to act on. With this data, the start-ups can offer customized recommendations and tailored content that boosts their overall brand development. Due to the greater flexibility and control that these apps offer, they continue to be an integral pillar of any business growth strategy. Conclusion We hope all your confusion has come to an end after reading all these pointers. So yes, you must have mobile applications for better growth, development, and survival of your business. Author Bio :- Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, a Mobile App Development Company in USA. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.