Top 5 Pro-Tips To Select The Best Keywords For Your Blog

By James Tredwell on January 1, 2021

You must have been doing keyword research before writing a blog to know the organic traffic on a particular keyword but still you failed to get the same traffic on the exact same watchword.

Am I right? Of Course I am , In my journey of 15 years in digital marketing. I have been considering various ways to generate traffic for my client and trust me keywords can solve the problems upto some extent.

Poor Quality Keywords -> Poor Optimization -> Poor Results -> Poor Traffic

Credibility is the major player when it comes to fetching organic traffic from a particular keyword and the majority of the blogs do not have the required credibility.

If the blog gets rejected on the particular website : Think and make the article more credible.

Hell yes – Do Whatever it takes and finish the end game of credibility.

Generating backlinks from the article is the best way to get the organic traffic and credibility of the article can be enhanced once you get to know what kinds of articles have been accepted on the particular website for which you’re pitching the content.

Write an article according to the needs of the websites and the choice of readers.

Cutthroat Competition

Apart from streets even websites are filled with idiots.

Competition challenges the integrity of the subjects that you are writing on.

Majority of the bloggers are making use of the limited set of keywords which they came across from different tools of keyword optimization to know the target volume on a particular keyword.

Such tools often ignore the small volume keywords that individuals search.
And many bloggers think that such small volume keywords don’t exist.

That’s sad right but it’s true..

Such bloggers make it next to impossible to rank on their targeted keyword without a proper research of SEO.

Exact Keywords -> High Competition

The exact title of the blog makes it more competitive for the bloggers to rank their article on the first page.

And you know where your article stands and how credible are the articles of others in the same niche.

Building the own links can boost up the page rank and even the rank if it’s on the first page of the search engine.

But it’s a time consuming process and I am sure as hell, barely getting any time to write these articles.

Alright here are the pro tips to get the chance and show up your blog in the best results of the search engine.

1. Be Specific

Of Course you must have heard this sentence again and again.

Even while sorting out keywords for the blog, you need to be much more specific as simplification is the new normal.

For instance, Targeting a specific keyword such as Digital Marketing rather than using the word marketing can make a louder appeal and can eventually increase your rank.

And by getting more specific, you can increase the readers on the blog and only the individuals will get back to you who are really interested in getting digital marketing services while on the other hand, the individuals researching the word- Marketing are still not sure.

2. Using Keywords in the title

O yes the content is the king but Title is the queen.

And whether it’s a game of chess or the game of Search Engine Optimization, the Queen is always important to the king.

Titles are very crucial when it comes to Search Engine Optimization, so including it in the titles can easily boost up the rank of your blog.

And including specific keywords in the title can help the individuals to know about the specifications of the blog as well as what the overall blog is about.

3. Using the right keyword density

All thanks to the semantic search.

Gone are the days where we need to have plenty of keywords in the same blog to increase its rank.

Such search has facilitated the natural factors of language and creativity in the blog as bloggers can make their article much natural regardless of using the keyword again and again.

Though keywords are needed but wherever it is possible and where it appears natural.

Including the exact keywords and the related keywords can help the search engine in knowing the brief of the blog.

Even the small content of 300 words appears fruitful while an article of 5000 words might be complete shitt.

Word count doesn’t matter but content justification is must.

4. Use Internal Linking

The article gets shared on social media to increase its traffic on the blog as well as the particular website which is mentioned on a specific keyword.

The main motive of the blog is to get traffic on the particular webpage or the homepage of the website.

Once the traffic gets navigated it totally depends upon the website how they entertain the individuals who are looking for the services for passing out their time and convert those individuals into buyers.

Individuals will come and leave, It isn’t a philosophical statement but I am talking about the bounce rate which a website usually gets when the individuals are navigated from social media sites.

No internal links and no calls to actions can be the two major reasons behind the bounce rate.

Readers read the post, understand the crux of it and then get back to their social media pages.

This can be curbed by inserting the internal links of the live blogs on the same website.

Such things keep the individuals much engaged and busy throughout the blog and they often enjoy the links as it targets the services provided by the website at times.

The internal links throughout the blogs can reduce the bounce rate and can increase the traffic for other blogs as well which will be proven beneficial for the overall website.

5. Using Image Alt Tags

Image Alt Tags can provide the search engine a brief description of what the image is all about.

And I love SEO for this…

It optimizes the image alt tags by writing a description of what is shown in the image with all the keywords which get targeted.

Adding the tags for the image as well as for the blog completely depends upon the article setup.

The Last Lines

All the tips are useful for the newcomers as well as the experts as the keywords are the small things but can produce a major bang if ignored as it directly affects the search and its result.

This article is contributed by Krunal Soni –is the founder and CEO of Thrillax Private Limited, a digital marketing company.

How To Boost Your Marketing Campaign With Video SEO ?

By James Tredwell on December 30, 2020

In the modern-day, boosting the marketing campaign for your business becomes an easier option. Implementation of the best innovative strategy would be quite an excellent option to attract more audiences. In a highly competitive world, it is important to boost the marketing campaign with innovation.

Video SEO is one of the best suitable options for extensively attracting more viewers. Videos are a part of internet marketing as well as Search Engine Optimization.

Video SEO especially increases the interest-factor of content online. 89% of video marketers say video provides them a decent ROI.

Importance Of Video SEO Strategy:

Social media sites and Blogs with frequent videos would gain more number of followers and growth. More than 60% of the general searches results in the video. Based on another report stating the video has been attaining more than 70% of the internet traffic. The popularity of Marketing Campaigns with video SEO has massively gained a higher reputation.

Online video advertising strategy has been estimated to grow more than $8 Billion. Posting videos on the marketing campaign would be quite an efficient option to improve the search engine’s complete SEO ranking easily. Video SEO changed the way of advertisement in the last decades. Most businesses have been switching towards this strategy for reaching people more easily.

Video SEO is the process of optimizing the videos based on the index and attaining top ranking on the search engine results pages (SERP). There are numerous optimization strategies for giving the video a better chance of ranking in the modern digital era.

Video marketing has been attaining higher popularity among businesses as it is one of the faster marketing campaigns. Gaining the highest ranking with your video on universal search becomes quite an easier way to enhance the website’s authority.

Why Choose A Video SEO Marketing Campaign?

Keep The Audience On The Site Longer

Web Traffic plays a role in increasing its ranking in the search engines. Normally, Google pays close attention to the number of people who are staying on the site. When the website has longer incoming Traffic, but the people leave immediately after the entry, the page’s content is not good.

In this scenario, video SEO becomes quite an excellent option for easily keeping people on the page. 87% of video marketers say video has improved their website traffic.

People prefer to watch an attractive video instead of reading blog posts for long hours. When you are using video promotion to increase the amount of time and attract the audience’s numbers, it is quite an easier option. This would automatically increase the Bounce rate and help the search engine such as Google, Yahoo, and Bing to boost your website easily.

Better traffic-generating Option

Search engines analyze the complete incoming Traffic on the webpage. When your domain has a massive amount of regular visitors, it could also help the people extensively conduct similar searches. When people find the content much more attractive, it gives a better way of gaining Traffic the generating feature.

Viewers could easily visit the website by watching the videos on YouTube or any social media. In modern-day, the B2B and B2C businesses have been using the video SEO option to attract more audiences. The website with higher video content would automatically gain better quality traffic.

Gain Link To Your Videos

Implementing the higher quality Backlinks would be quite a significant option for increasing the attraction. Normally, search engines such as Google use this strategy for determining the search engine ranking. When more audiences have been linked to your content, it would automatically increase the search results’ level of authority.

Posting the video content on video platforms such as YouTube, Vimeo, and social media also gives you a better opportunity for earning referral traffic. It dramatically boosts the rankings of the website. You would get the positive ripple effect on attracting more numbers of audiences.

Improves Value Of Your SEO

Publishing Video on your WebPages would automatically increase the ranking of your site in the search engine. More people get attracted to videos instead of reading long content on the site.

It would automatically increase the positive SEO gains with better lead generation. Normally Shoppers would purchase the products by quickly viewing the product video instead of engaging the content.

Video is one of the extensive options that easily increase SEO by catching the viewers’ attention. Implementing the video SEO would be quite an extensive option for easily gaining the ultimate return on investment (ROI).

Better Way To Optimize Your Video:

Using Video Hosting Platform:

Choosing the best video hosting platform is important for ensuring that your video gets the highest ranking in the search engine. Optimizing your video for gaining the site traffic with the new leads becomes quite an efficient method.

Whether your goal is to create brand awareness, choosing this advanced marketing campaign would easily save your time on reaching out to more audiences. To create more brand awareness about your product or services, choosing YouTube and Vimeo would be the best platform.

When your video is indexed, then most Traffic would go to these search engines. When you focus on improving the on-site Traffic, then choosing the alternative hosting platform would be one of the best choices. This is one of the unique methods that your videos get indexed and creates a positive lead in your marketing campaign.

Inserting The Video Transcript

Video Transcript is normally a process of translating the audio of the video file into text. It is quite easier to process with automatic speech recognition technology or human transcriptionists. Now you could easily upload the video and audio for getting more attraction across the world.

Using this video transcripts technique is quite an excellent option for making the videos much accessible for a larger audience. Transcripts especially have a higher impact on the search engine ranking of your website.

Adding The Captions Searchability

Video transcripts mainly give the content to be viewers in a much more silent mode, and it gives a glimpse of the message. Most of the people would be scrolling the videos on their mobile phones. When the videos on the scrolling list suddenly blare sound, then it would be not very pleasant. With the video transcript, it is quite an easier way to attract the viewers and broaden the audience easily.

Including the captions on the video files would automatically increase the searchability. Using Search Engine Optimization is quite an easier option for increasing the website’s ranking to the top position in search engines such as Google, Yahoo, Bing, and many others. Captions also add more space for keyword inclusion.

Posting Videos

People get attracted to your business with quality and innovative videos. This automatically has a direct impact on SEO ranking. Search engines such as Google would list one video per link, so it is important to use only quality work. When the videos that you embed are not overlooked, then it could create the highest impact.

  • Viewability – Mobile-friendly Videos would mainly give a higher chance of improving the ranking. Analyzing every feature that includes:
  • Length
  • Dimensions
  • Loading Speed
  • SEO Inclusions – Prioritizing the video Qualities for a ranking higher position in the search engine is most important. Before uploading your video, it is important to prioritize the video with
  • Captions
  • Keywords
  • Descriptions
  • Tags
  • Titles
  • Quality – All Search Engines such as Google, Yahoo, Bing, and many others would collect the site’s data that matches algorithms. When the video is relevant to your content and appropriate for the viewers, it would be listed on the search engine. Uploading the video with clarity, audibility, and good lighting will gain more attraction towards your business.

Engaging Thumbnail Image

Video Thumbnail plays an important role in completely indexing the video on the search list. Placing the beautiful thumbnail image relevant to that of the content, product, or services gives a better attraction towards your audience.

Videos having the custom human thumbnails increases 40% higher pay rate compared to the auto-generated one. Choosing an attractive and engaging Thumbnail would give you a suitable option for easily gaining more benefits.

Adding Title And Description Of Your Video

Title and Meta Description of the Video would mainly play an important factor in creating a good ranking of videos. Crafting the most engaging video title and description is most important for getting the best assurance. Making appropriate research on the targeting keywords would be quite easier for helping people to view them.

Optimizing Video Relevant To Marketing Campaign

Optimizing your video on receiving a better ranking on SERPs is the most important priority for a marketing campaign. Creating awareness would be quite a simple process with SEO video optimization.

Even though it is quite challenging to attain a higher ranking, optimizing the video relevant to the marketing campaign is quite important. Creating high-quality content by adding SEO components helps to reach more audiences.

Embed Video

Based on Google, the search engine would only index a single video per page. When you are adding more videos on the page, you need to ensure that the first video is made with the best quality.

Search engine crawlers would only stop crawling for the videos after the first video. Uploading multiple videos on the same page is not a wise decision. It isn’t easy to optimize the video for marketing.

Adding Catchy Content

Generating high-quality backlinks is the most important priority for gaining the maximum ranking in the search engine. When more views share the content on various platforms, it would be quite tricky to enable the share factor.

No one would be linking the family and friends when the video is of low quality or irrelevant. Creating the catchiest content would be quite a significant option for easily increasing the curiosity among the people.

Bringing The Humorous Content

Adding the quality video with the interactive and good laugh would increase the greater chance of success rate. More people view the video with humorous content. It would be quite an excellent option for higher sharing.

Educational Content

Videos having educational messages or social awareness would be quite an efficient option for getting higher viewers. Normally, Internet users could easily convey a better way of sharing information. Viewers share videos contents with a strong opinion and new educational ideas.


To increase website views and web traffic, it is quite important to have a core focus on SEO. Search Engine Optimization is constantly changing, so it is hard to control. Investing in video advertising is one of the best strategic routes for gaining more attention.

This article is contributed by Ella Watson – is an ambitious Outreach Manager and technical writer at Platinum SEO.

Do SSL Certificates Affect Search Rankings

By James Tredwell on December 22, 2020

If you are running your own website, then you definitely hear about the SSL. In the case of online marketing, an SSL certificate holds great importance. According to the experts, it is also useful in improving website ranking. In other words, some people consider HTTPS as a ranking signal. The majority of individuals are paying attention to the trends only and start adding an SSL certificate to the website. Some people really want to know; it is helpful in boosting search ranking or a myth. 

When it comes to the website ranking, then search engine optimization practices become important. Ranking a website on the search engine result pages is highly dependent on the quality of backlinks. On the other hand, it is also true that Google considers more than 200 search engine ranking factors. Sometimes, it becomes impossible to fulfill all factors appropriately. In these conditions, the SSL can work as a great source by which you can bring some changes in the search ranking. For more clarity and insights, you should keep reading the article. 

SSL Certificate – What Is It?

Before focusing on the deep details related to the SSL certificate, we have to understand what it actually is and how it works. 

SSL certificate is a kind of digital identity with some unique characteristics. It can be easily installed on any web server. The most important thing is all SSL certificates are issued with a specific unique ID. It means the certificate that issues for your website will not be issued to another. 

To get such a certificate, you should choose a trusted source only. Along with it, the SSL certificate also helps the user’s website by protecting it from the outsider’s attack. It can be useful in availing of some specific benefits.

In case you want to understand how to differentiate the domains with SSL and without SSL, you should focus on their beginning. In the beginning, you can see HTTP is changed to HTTPS. HTTPS represents the protected domains only. 

How Does SSL Affect Search Engine Ranking?

After getting some basic knowledge about SSL, you can understand how does it work. Now the question appears on, is it beneficial in search engine ranking, and what are the benefits of having an SSL certified website? With the help of the following points, you can easily get answers to both of your questions. 

Search Engine Preferences 

As we know, to get the website ranked quickly, all individuals have to keep working on the search engine optimization practices. It is the only way by which the website owners can represent their website as a credible source in front of the search engine. To make sure it, you have to take care of several elements, such as – 

  • User-friendly website 
  • SEO-friendly website 
  • Well SEO-optimized 
  • Proper addition of keywords 
  • Quality backlinks 
  • Impressive link building strategy 

These are some major factors by which you can impress the search engine bots and get ranked. Here, we should not forget that there are more than 200 search ranking factors in previous paragraphs. If we talk about the SSL, then it is also a dominating one. 

The websites with SSL start displaying with a different URL structure that begins with HTTPS instead of HTTP. According to the search engine guidelines and algorithm functionings, the HTTPS domains get preference over HTTP domains when it comes to ranking. 

This particular factor is also proved in multiple studies and researches. Many search engine optimization experts also admitted that it is compulsory to have an SSL certificate if you want to rank on the search engine result pages quickly. 

Provide A Better User Experience 

Everyone needs to be focused on the website’s user experience to impress the users. In case you do not get success in impressive the users, they start leaving the website after a few seconds only. It clearly increases the overall bounce rate of the website. Increased trends in the bounce rate are not good for the website’s ranking. It starts leading to a negative impact on the search engine ranking by giving wrong signals. 

In these conditions, the search engine bots understand that the users are leaving your website because they do not find something relevant or useful. It means your website is useless. As a result, it becomes bad, and the users start lacking in achieving business goals. Here, all website owners need to make sure they are keeping the website’s user experience always high by which they can encourage the users to spend more time as much as possible. 

All business owners want to know how they can increase the website’s user experience and keep it up to the mark. There are multiple things that can help you earn the trust of visitors and motivate them to stay on your website for a long period. As we mentioned, trust is the most important factor. 

You can earn the users’ trust by presenting your platform as a secured and trusted one. It can be possible with the help of an SSL certificate only. It makes your domain secure and provides safety to the users while accessing your website as well. Consequently, you can see, users start spending more time on the website. 

It helps in decreasing the bounce rate effectively and leads to some positive results only. If you are running a website with a lower bounce rate, then you can detect its positive effects on the search engine ranking. It represents you are serving something useful on your website to help the users solve their problems. 

Keep Yourself Always Ahead 

The online marketplace is full of competition, and all website & business owners are trying to keep themselves ahead. No one wants to get beaten by the competitors and let them hold a higher position in the search engine ranking. To make it possible and achieve the ranking goals, the companies are putting lots of effort into holding the top-notch ranking position for a long time. 

The biggest issue in these conditions is how many ranking factors you are covering by following proper search engine optimization guidelines. Here, every single element plays a big role. Due to this, you cannot ignore the importance of an SSL certificate because it is also one of the 200 ranking factors. 

Some people don’t believe in getting an SSL certificate for the website and start working without it. While facing such a situation, these types of users may lack in fulfilling such a requirement. As a result, they lack in getting ranked on the search engine result pages. If you have the SSL certificate on your website, but your competitor does not, it becomes a positive point and an additional factor by which you can get ranked. 

Know More 

These are some key facts about the importance of an SSL certificate. It can help you figure out how you can connect the availability of SSL certificates on your website with the search engine ranking. Along with it, getting the SSL certificate is not any difficult task. You can easily get it by spending a small amount of money only. An SSL certificate is not something that needs lots of money to keep your website fully secure. You should get a certificate and convert your website domain into an HTTPS domain today. 

Types Of SSL Certificates

If you understand the importance of an SSL certificate, you should not delay and get it today and install it on your website quickly. Before proceeding with such a thing, you have to focus on the selection of the right SSL. Mainly there are five types of SSL certificates offered by the service providers. 

Single Domain SSL Certificate 

By choosing this particular certificate, you can easily protect one domain. In case you have multiple websites and domains, then choosing a single-domain SSL certificate for all is not a good decision. You should choose it in case of operating a single-domain only. 

Multi-Domain SSL Certificate

If you have multiple websites and are willing to protect them all, you should proceed with selecting a multi-domain SSL certificate. It can help you in covering more than one domain under a single certificate. As a result, you can save a good amount of money as well. In case you have any plan of buying more domains in the future, it can also work. 

Wildcard SSL Certificate

The specifications and functioning of a wildcard SSL certificate are between the single and multi-domain SSL certificate. It can help you cover multiple websites, but these websites cannot be related to different root domains. In simple words, we can say it can be useful in protecting a root domain and its subdomains. 

Organization SSL Certificate 

It is almost similar to the single-domain SSL certificate. The only difference that you can notice is, it requires your organizational details for confirmation. 


With the help of an extended SSL certificate, you can leave the biggest impact. You have to confirm and verify the legal details while installing it on the website servers. 

All these things can help you in getting deep into the SSL certificates and their functionings. For more details and installation procedures, you can discuss facts with the experts. 

Ravi is CEO & founder of Webomaze Pty. Ltd. He believes in serving the industry with some unique solutions with a huge variety of services including web design & web development, SEO Services, ECommerce Development, and so on.

Ways to Use Google Analytics to Track Your SEO Efforts

By James Tredwell on December 8, 2020

More than ever, SEO has become so important. How do you make your website rank at the top of the Google page?  How do you raise your chances of driving more traffic to your Website? The truth is, there is no single route to achieving this.

While you engage in different ways to make it happen, you will also need to constantly check your stat performance on SEO, tweak it, and discover what is working and not. One way to track this is through Google Analytics.

What is Google Analytics?

Google Analytics can help you monitor and track your efforts on SEO. But before we delve into how, it is important first to understand what this tool is. Have an idea of how it works to take full advantage of its package.

Google Analytics is a Web Analytics whose job is to track, measure, and raise website traffic. It does this by helping you see your SEO effort’s progress, where and how to revamp it. It is currently a platform in the Google Marketing Platform brand. This service was launched in November 2005 by Google.

Google Analytics will help you to understand your audience and customers better. It gives you the tools you need to scrutinize your business data in one platform.

There are several SEO analytic tools to help monitor your SEO data. Google Analytics is one of such tools.

How Does Google Analytics Do this?

Valuable data is embedded in Google Analytics. Your Website can use the data to track and improve Search Engine Optimisation performance. It does this from relevant keywords to your site’s highest referrals, as well as via other mediums.

Below are ten practical ways to help you harness the value of Google Analytics in tracking your SEO efforts.

10 Ways to Use Google Analytics to Track Your SEO Efforts.

  1. Create SEO-related Targets

It would be best if you always began SEO campaigns by first setting up Google Analytics. Secondly is by setting Targets along with the creation of corresponding conversation pages. This helps to track when a person views a page with a conversation element on it. It also helps to report to you when a form like a Contact Us has been successfully filled and submitted.

This page should have its personalized URL. It is also excellent to include the NOINDEX meta-tag. Including this helps not to display them organically. It ensures the reduction of false-alarm hits. It also reassures the person of accuracy in the report.

In other words, you don’t want the goal of tracking your organic traffic only. But to equally monitor organic visitors. This is an excellent way to compare SEO efforts in comparison with other marketing campaigns.

  1. Find Your High-ranking Content

Another great SEO tip to draw traffic when using Google Analytics is to analyze your high-performing pages frequently. After getting the analysis, go further to update them.

You can do this by adding fresh and eye-catching content to your posts. High-rank the articles by including a stronger Call-to-Action. Whatever you can do to improve the ‘returns’ in the areas of your Website, do it. Work on the articles and help them stay at the top.

Where is this tip most applicable? It is applicable in pages that get plenty of traffic but drive little or no business value. This tip is also relevant in pages that once ranked high but significantly dropped in organic traffic. You can equally use it to track the potency of specific pages. You can track, say, Dwell time, and see which internal links get the highest number of clicks. This will help you better understand your content’s effectiveness by monitoring, making changes, and principally improving your content.

Aside from updating already existing top-performing content, you can create more content around the same topic. For instance, you made a post on The Top 10 Organic Hair Products to Try. And this post ranked so high. You have the option of either revamping the article or publishing another article on hair products.

  1. Keyword Research and Tracking

Finding relevant keywords is one thing. Tracking them is another.  Keyword research is ultimate. Your customers use them in their searches to find you.

On the other hand, tracking keywords is possible in Google Analytics; however, the challenge with using it to track successes with SEO is that the keyword field is not given. This makes it hard to integrate the keywords used by people with the Website’s behavior.

One way around this is, integrating Google Analytics with Search Console. After that, looking at Acquisition, Search Console, and Landing Pages in Google Analytics. This will help to show you the landing pages people are clicking when coming from Google. It will yet give you a knowledge of the major search terms used to find you.

  1. Correlate Organic Visitors to Non-Organic Visitors

Concentrate on a specific page and track the metrics for organic traffic. After that, exclude the organic traffic and measure the metrics.

Successful SEO efforts will reveal an increase in organic traffic and metrics. However, by excluding the organic traffic, you will be able to single out the poor user experience and just any design that needs improvement in general. This will help to extra boost SEO efforts.

  1. Check How Google views your Website.

You want to occasionally view the category of your Website through the eyes of Google. You want to see if it is ranking on the first page. Google also wants this for your Website. It wants your site to rank on page number 1.

To use Google Analytics for this is simple. You can check the category of your visitor’s interest. To do this, go to the ‘Audience.’ after that, go to ‘Interest’ and finally, ‘Overview in Google Analytics.’ This will give you the results of Affinity Categories, In-Market Segments, and Other Categories.

The data can help you to see the major interest of the visitors to your Website. And eventually, give you a guide to planning content marketing in accordance.

Google will display to you the categories it deems necessary for your site.

  1. While Optimizing, Track Results and Document them

A straightforward way to track and document the results while optimizing is to use annotations. This is done in Google Analytics. Using its annotations will help you to measure the performance of a content post-optimization.

Use annotations. Annotate every SEO optimization you make in Google Analytics. It gives you an evident standard to gauge improvements from your SEO efforts.

  1. Create Notifications for 404 Pages

“Page Not Found – 404” error is unavoidable. It is something that you need to monitor with Google Analytics. 404’s are mostly caused by typos or either internal or external links pointing to the URL.

This can be done by first ensuring that all of your 404 pages have a harmonious page title as, say, “Page not found” or “404 – page not found”. After that, do not redirect them elsewhere. The URL should remain unchanged. Thirdly, proceed to set up an alert.

After setting an alert for this, the only thing you should worry about is working out what caused the ” 404 – Page not Found”.  Was it caused by internal or external links pointing to the URL? Was it a typo?

  1. Create a Dashboard for Your SEO

This is one of the strategies in using Google Analytics to track your SEO efforts. Most times, your data is presented matters. Making your custom report is a great tip for measuring SEO. You can either save a custom report on a section of your Website or just pick certain metrics. These metrics could be the number of entrances made to your page or the average time spent.

Google Analytics and SEO data can be presented via the built-in dashboard interface. What it does is that it pulls all individual reports into one-view. This single view is easier to gain access to, share, and print out.

One of the importance of having a copy of your SEO metrics is that it will reduce the time spent reviewing Analytics. It allows you to give the time to pay attention to the SEO progress. This will also help you to see which of your content is the most popular on your site. Ultimately, it gives you an idea of how much organic traffic you’re getting.

  1. Use Segments to Remove Spam Traffic

It is essential to use filters to eliminate spam traffic for correct reporting. There are various spam traffics. Two types especially can ruin your reports. These are Crawlers and Fake Referrers, and Ghost Spam.

It is also possible to get spam traffic through direct. In this case, you will remove traffic that mismatches your hostname.

Filters will prevent spam traffic from popping up in your reports. This will take effect from the moment you implement it. Where then does Segment come in?

Segment handles the work of removing non-useful traffic retrospectively. They are great. An easy step to tracking organic traffic using Google Analytics is to set a custom dashboard. This dashboard should be segmented for organic traffic alone to display all the important metrics to your Website.

  1. Track Your Best Landing Pages

This is a great tip. It can help you increase the views on your page. It can help decrease the bounce rate and help you better understand your least and most converting pages. You can run through your top landing page periodically and optimize the top 5 or top 10. Optimize them for Conversion, Readability, and Google’s latest algorithm.

Optimizing them for Conversion can increase your income. For Readability, to increase the time we’ll have. Lastly, for Google’s latest algorithm, to keep your content up to date.


Tracking SEO efforts with Google Analytics is vital for all websites. Your traffic comes from all over. Some teams are professionals in helping businesses grow by optimizing their Websites. We at hopinfirst analyze your data to accelerate your growth and give your visitors what they want. For more SEO tips and answers, contact us at hopinfirst today.

This article is contributed by Grace P. – is a renowned content writer at Monify Media

Important Google Analytics Metrics You Should Know and Understand

By James Tredwell on November 25, 2020

The internet has made everything so simple and easy that a person can easily search for anything from anywhere. The internet is composed of different websites, and today, when the world is shifting everything online, it has become important to keep track of how many people have visited your website in a day?

We sometimes look or want to check how many people visit the business website that has been created with a lot of brainstorming and design. Let us explore what needs to be done and how it is to be done?

What is meant by the term Google Analytics Metrics?

Let us first understand the term a bit more clearer; Google Analytics is web analytics that keeps a record of websites. It tracks the traffic being generated through the website.

Currently, this platform comes under Google Marketing Analytics. In short, it is web analytics that works by including some blocks that are JavaScript codes.

These codes work when a user lands on the view page of the website. And here, the reference of the javascript file then starts it’s on tracking begins. In this manner, Google Analytics provides in-depth detail on the visitors of the websites.

This also helps people know about the various popular web pages and provides detail on how often people make a purchase and what not.

It can help a long way in determining both success and growth. Now let us look forward to the next term that is the Metrics of Google Analytics.

So, Google Analytics Metrics is that quantitative data provides tons and tons of data that relates to the action being performed on a particular website in the simplest of the forms. Now arises the question, what is the need for Google Analytics metrics?

For instance, let us take this example; you have a business; you know it is important to have a well-designed website. Now you get a perfect website design done.

Now you need to look at how your website performs and if there are any updates needed to be done to attract a lot of visitors. So, as to monitor the actions and feedback of visitors, Google Analytics, and Metrics can help.

What do these Google Analytics Metrics mean for your business?

Why are Google Analytics Metrics necessary for the business to grow? It is mostly used to convert potential customers into loyal customers. But how will this be achieved? It can be done by using Google Analytics and Metrics; this helps provide the customers’ information, such as how often they visit the website.

And the business owner or the website owner gets to know about the customer and works to attract more and more visitors to the website. Which, in turn, increases the profits and revenues.

What is the importance of Metrics in Google Analytics?

Breaking down on a simpler level, the Google Analytics metric is a data set that is associated with these actions that are being done over the website. For instance, it is something that is done to achieve great results.

Who needs to see Google Analytics Metrics:

The businesspersons and the budding entrepreneurs must see it. It serves to make them aware of the visitors, the users, and the targeted audience. It enables them to make changes or updates according to the need and expectations of the audience.

Types of Google Analytics Metrics Which Are Important for Business

Google Analytics is a software that helps to determine different characteristics of the website. Here are some important metrics used by users:

1.  Acquisition Overview:

One can find it by the following logging on to Google Analytics Acquisition > overview. It will help you know and keep an eye on the traffic being produced on the website. It can lead to more of your time usage. An added advantage can be, it contains a good number of sessions, the percentage of new sessions, bounce rates, and many more.

2.  Social Overview:

It refers to the social relationships or the activity of social media on your website. It will provide you with the information where the content of one’s website is being shared. In short, it shows the engagement of the users. Hence, unique goals can be created to keep a check on social media conversions.

3. Bounce Rate:

This Google Analytics and Metrics rate shows the actual number of users or visitors visit on your site. But sometimes it has a loophole; for instance, take this example, if the website’s total bounce rate is 76%, out of which 61.45% are new visitors while 14.5% are the repeated visitors that visit, it might seem elevated which might become a problem as well. Hence, keeping track of performance is a must. Thus, it can be done by, Audience > Overview.

4. Traffic Sources:

It can be located as under, Acquisition > All Traffic > Medium. It is a simple overview of the table. It includes the total number of sessions, bounce rates goal, conversions, durations, making it a comprehensive one to understand. It works on the principle of traffic growth. If the traffic grows, it will be difficult for the operator to keep a track record on how the performance is.  

5. Conversions:

This Google Analytics works when a user takes action regarding the conversion goal, which is being set. For example, if the conversion goal is set to subscribe to a mail or if the user takes any action regarding the same, it is counted as a conversion. In Google Analytics, it has many more tracking goals, as well.

6. Behavior Flow:

It can be found by behavior> behavior flow. Being an ever-exciting feature, it depicts how the users enter the website, and it tracks the way they start and ends up till the tracking of how they leave. It will further make the website owner know about the users, which updates the Web design accordingly to attract and encourage more users.

7. Exit Pages:

To keep an eye on your site’s exit pages, this can be done by following the behavior> site content> exit pages. If this rate of exit increases, this means the number of visitors to the website is decreasing. So to engage more and more customers, users, or visitors. So, for this engagement, the website should include the related content as well to attract visitors. And web design should be updated time-to-time to attract and fascinate visitors.

8. Goals:

As the owner of the business and the website, one can pick any action as the goal. If you want to connect to a visitor through the forms, it can even serve the purpose of being a goal. Google Analytics and Metrics will turn this goal into conversions. Here are more than 3000 goals to give the website more chances. And if someone is a newbie to it, Google Analytics has tutorials being covered from starting till the end.

9. Average Pages Per Visit:

This metric comes with a well-organized dashboard, which provides the information that, on average, how many users navigate before leaving. It can help the owner of the website to structurize the dashboard as well as properly.

10. Average Time Spent:

As the name itself describes its usage, this metric helps the website owner know what the average amount of time that is being spent on the site by a particular reader is. The more the time the indication is clear, that the website is prospering. And if this time gap is low, it can be a clear indication that your website needs to be updated as per the audiences’ interests.

11. Traffic And Traffic Source:

Being the most basic of the metrics, the web site’s traffic will clearly define the number of new visitors throughout the time that is being defined. The traffic can be increased by google paid ads or the blog. Each website looks to increase its reach to more and more users. So, as to have a look at how often people visit will determine the growth as well.

Hence, an eye must be kept on in terms of visitors. These days, to increase the traffic, many ways have been established, such as email marketing, social media marketing, and so on.

There are so many channels that help a website to grow. But, which is one channel that provides incredibly more traffic. How to find one. Hence, another metric of traffic source can help. It is the easiest way to determine which channel has helped reach or has gathered good traffic.


Google Analytics is difficult just because of the metrics that are being used.

But might prove to be helpful in some of the cases. There can be 11 metrics mentioned above that will help you out track the traffic of the site and make suitable changes if any.

Google Analytics metrics can turn out to be a sure shot hit in enhancing your business and its reach. It will help in achieving future goals and growth both in the long run.

This article is contributed by Akash Kumar– Digital Marketing Head at Digital Vidya.

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