Lead Generation: 10 Things You Need to Know in 2019

By James Tredwell on August 10, 2019

Businesses revolve around generating leads, nurturing those leads, and then converting those leads into happy, committed customers. But like anything worth doing, lead generation requires a planned and thoughtful approach. This post helps you understand what lead generation is, the role of content marketing, the different types of content you can use and the information you need to get the right people.

While there are similarities between lead generation and other marketing activities, lead generation is very specific. There is definitely an emphasis on high-quality visual content when it comes to lead generation, and there are plenty of different types of content you can use to your advantage. Market research and user research are also essential and helpful to lead generation.

Today, I’ll share 10 different insights regarding lead generation to help you get started on building your own lead generation strategy.

1. What is lead generation?

We’ll start with the basics to keep things clear. Lead generation is the collection of information on targeted individuals who demonstrate an interest in your products or services. The people whose information you collect are your leads, which you then qualify, place into different marketing funnels and then potentially convert into paying clients. There are a number of ways to collect that information and generate those leads.

Terms like cold leads, warm leads, hot leads, refer to the level of interest people have in your product or service when their information was collected. Their level of interest and the relevance of their segment to your product or service determines which marketing or sales funnel they get placed in, and how they get nurtured.

2. Is lead generation the same as demand generation?

Actually, lead generation is just a tactic that falls under the broad scope of demand generation. Demand generation is essentially the act of creating demand for your products and services, which sounds a little vague. But that’s why there are so many different strategies that are implemented as part of ongoing demand generation campaigns, such as:

  • Inbound and online marketing
  • Content marketing
  • Email marketing
  • Print marketing
  • Event marketing
  • Social media marketing
  • Paid advertising
  • Lead nurturing
  • Lead scoring
  • Program measurement and optimization
  • Sales/marketing alignment activities, such as sales enablement

A business might not have a formal demand generation plan in place, but will probably focus on things like content marketing or paid advertising to accomplish the same thing.

3. Great visual content drives lead generation

Visual content should definitely play a major role in your brand’s lead generation strategies. I’ll give you two big reasons why!

First, our brains love to process and retain visual content. This blog post on visual learning provides some helpful statistics:

  • 90% of the information transmitted to our brains is visual
  • Visuals get processed 60,000 times faster than plain text
  • Visuals boost comprehension and retention significantly

Second, the popularity of certain social media platforms has a huge influence. Platforms like Instagram, Pinterest and Snapchat prioritize the consumption and sharing of highly visual content. They’re also some of the highest-social media platforms out there.

So, not only do our brains prefer digital content, our digital environment prioritizes visual content for us. Basically, if you’re not producing high-quality visual content to communicate with your audience, you’re probably not communicating with them at all.

4. Content gating is the easiest way to use visual content for lead generation

A popular lead generation strategy is content gating, which you’ve probably come across before. Content gating is when a valuable piece of content is offered to the reader in exchange for his/her contact information (usually a name, email or phone number).

For example, a prospective user discovers your whitepaper that seems to be helpful and insightful. But to view it, she has to fill out a lead generation form with her contact information. She does this happily since she wants this awesome resource. Then, with her contact info, you might give her a call, target her with more content, or place her in a highly effective email marketing funnel that encourages her to one day become a paying client!

There are plenty of content gating strategies you can take to generate leads, some of which are:

  • A landing page promoting a free ebook, guide or whitepaper download
  • Offering to reveal a blog post, or data visualizations in the blog post
  • Offering relevant bonus content at the end of a blog post

Content gating is simpler than you might think, too. Certain online design tools let you apply content gating to any content you create in the tool and publish online (infographics, ebooks, whitepapers and more). You can also use tools like Unbounce and Wishpond to create landing pages or lead-generation popups.

5. Infographics are the most popular form of visual content

Infographics are super-engaging pieces of visual content. It’s obvious considering they’re the most popular form of online content today.

Infographics effectively convey broad concepts, share detailed statistics, and tell compelling stories. They’re highly scannable, and can be formatted to encourage your eyes to keep moving to the next section.

With the right approach, and the right tools, you can design infographics pretty easily too!

6. Ebooks, guides and whitepapers are staple lead generation content

Research-driven ebooks are a great way for you to generate qualified leads. They’re also a great way to connect with your audience. Ebooks go into more depth than the typical blog post, they can be used as references for strategy-building, and they’re typically packed with a ton of useful information.

By creating ebooks, whitepapers and guides, you position yourself as an industry leader, demonstrate passion for the topic (since you’re providing so much for free), and gain your target audience’s trust. The same goes for helpful e-guides, whitepapers and other in-depth pieces of content. You can create professional-looking ebooks and whitepapers using sophisticated ebook and white paper templates online.

7. Interactive content like webinars and presentations is gaining popularity

Webinars and presentations are also a great way to generate leads. They usually tend to take less time to create than ebooks, reports, and guides. You can even repurpose existing content into really great webinars. The best part about webinars and presentations is that you generate high-quality leads, you get to engage them directly, and get to know them.

It’s important to note, webinars using highly engaging presentation slides do much better than webinars without strong visuals. So expect webinars packed with strong visual content to be more memorable and engaging for your audience.

8. Video content is great, but no one’s using it for lead generation yet!

Video content for marketing is not at all new. Currently, 87% of marketers are using video marketing strategies in their marketing efforts.

However, the shift towards using video content for lead generation hasn’t really happened yet. It’s surprising since, according to Inc’s post on video marketing:

  • 64% of customers are more likely to buy a product online after watching a video on it.
  • 90% of customers report that product videos help them make purchasing decisions.
  • Video is projected to claim more than 80% of all web traffic by 2019.

Now before you get all mad-scientisty and start tinkering with different visuals to create the ultimate lead magnet, make sure it’s what your target audience wants.

9. Understand your audience’s job-to-be-done

Consider who would be interested in your products or services. What would their professional title be? How large of a company would they be working in? What type of tools do they likely already use? What do they need to accomplish?

If you’ve got a good understanding of your target audience, then answering those questions won’t be difficult. If you don’t know the answers, then consider your ideal audience persona and go from there.

Understand your audience’s day-to-day challenges

Once you understand who your target audience is, consider the challenges they face.

A content marketer wants to drive traffic, increase time on page, increase conversion and more.

A salesperson wants to automate outreach, anticipate their leads’ needs, remember clients’ birthdays and so on.

A contractor wants to simplify his invoices, automate invoices and make it easy for clients to pay.

Discovering your target audience’s friction points will help you understand why your products or services are perfect for them. That’s when you’re in the best position to help them. Your messaging, your content, your lead nurturing campaigns will all resonate with your prospective clients.

10. Connect your target audience to your solution for their problems

Help your target audience find your awesome content.

How you do it is up to you, but rest assured there are many ways to drive traffic to your landing pages to generate these leads. Some strategies include:

  • Writing blog posts and guest posts
  • Running social media campaigns
  • Speaking at events
  • Optimizing landing pages to favor search engines
  • Creating a live chat feature on your site
  • Running paid ads on the right social media platform

Those are just a few suggestions. Feel free to experiment and get creative, but you must draw out a clear strategy for getting your content into the hands of your target audience.

Conclusion

Lead generation is a great strategy when planned out thoughtfully. User research, content research, and high-quality visual content all play a major role.

Creating engaging, meaningful content is not difficult. Gating content is also straightforward with the right tool. Since creating content is so accessible, even for small-businesses and solo-preneurs, your audience will often have high expectations. That means only the most engaging, attention-grabbing content will get noticed.

Position yourself to master creating visual content. It’ll be a game-changer when it comes to crafting your lead generation strategies.

Author Bio: Jeilan Devanesan is a content marketer at Venngage, the online graphic-design tool. He researches and writes on how to design creative content, engaging your audience with visuals, and design trends. He has written for CMI, Outbrain, EmergingEdTech, Classy and other publications.

How To Boost Your ROI With Video Ads

By James Tredwell on August 1, 2019

I’ll begin straight by stating an undeniable fact: Videos are powerful. And here is the research that proves it.

  • Product videos increase purchases by 144%.
  • Nearly 50% of the audience look for online product videos before buying it.
  • Approximately 52% of marketers consider videos generate the best ROI.
  • 70% of marketers claim that videos boost conversions.

These are the reasons that make videos powerful and the medium on which several marketers rely to drive conversions.

Research has also shown that 4 Billion videos are watched every day on YouTube. And 45% of people watch hour-long videos on social platforms like Facebook.

So, it is plausible to say that if we run video advertisements for such a massive audience, we can generate an impressive return on investment. But the problem is how to achieve it?

Well, that’s what this article is all about. It will tell you EXACTLY how you can leverage video ads to boost your ROI.

So, let’s begin.

1. What Do You Want To Achieve From Video Marketing?

Before planning the video, deciding upon your goal is crucial. In fact, for every plan or strategy to produce efficient results, it is necessary to have achievable goals.

Determining the goals can help you structure and process your motive adequately in the video. Your possible achievable goals can be:

  1. Increasing brand awareness
  2. Introducing a new product
  3. Generating leads, etc.

When you have a clear set of goals and deadlines, you know how hard you need to work and how to pursue that goal because you have a specific focus point.

2. Advertise On Numerous Social Media Platforms

As an online business, you should be active on nearly every social media platform there is and consistently engage users with your posts. But if you do not, then it is never too late to do the right thing, create your social media handles today.

Having a social media presence is necessary for every small and large scale business as nearly half of the world’s population is active on social media (3 billion).

Also, I have already laid the foundation that 45% of people watch hour-long videos on social platforms like Facebook. And 4 Billion people watch videos on YouTube every single day. This makes social media an essential part of experiencing the growth of the visual web.

Facebook, Instagram, are social media apps that support videos. You can advertise on such platforms. But the big player in this field is Snapchat because it is an all-visual medium of communication and over 10 billion videos are watched on Snapchat every day.

While you build your presence on all social media platform, you should create a list of platforms that your target audience uses actively. For instance, if your product caters to women, you should target Facebook, Instagram, and Snapchat, to hit higher success rates as these platforms are used by women majorly. But if your product focuses on men, then you should choose YouTube, LinkedIn, and Twitter, for video marketing.

3. Create Videos Based On The Platform

After shortlisting the platform, what should you do?

You should create videos according to the audience that a particular platform caters. For instance, you can post entertaining content on platforms like Facebook, Instagram, and Snapchat. But when it comes to LinkedIn, you need to create less entertaining and more informative videos so that whoever watches the video considers it a valuable use of their time.

Also, the time duration of the videos should mend according to the platforms. On Instagram, videos cannot be longer than 1 minute, but on Facebook, the limit is nearly 45 minutes.

However, studies show that social media videos should be 60 seconds maximum and 26 seconds on average. So, your advertisements should suffice in those 60 seconds.

To boost the ROI, you should conduct sufficient research to gauge what type of audience resides in which social media platform. And determine what kind of videos can do justice to your video advertising efforts.

4. Smartphones Are Still Going Strong

Nearly 63% of the world population has a smartphone. In addition to that, more than 50% of the videos are watched on mobile, making it a crucial medium for video advertising.

Now, you know that mobile is essential, but how should your videos be like when advertising on mobile for more conversions?

First of all, you need to create videos that can satisfy the viewer visually and conveys to him the purpose of the video ad. The reason for this is 85% of people watch videos without sound, so you should include captions as well.

Also, create vertical videos over horizontal ones because they bring in more engagement. Furthermore, their reach and click-through rate is surprisingly high.

5. Going Live Occasionally Can Be Helpful

Nowadays, every social media platform is heading towards including ‘live’ features in their offerings such as live broadcasts, videos, locations, etc. Therefore, live videos are a crucial part of every marketer’s marketing strategy.

When it comes to video advertising, one should not forget about going live on Facebook, Instagram, YouTube, because going live generates higher engagement. Around 80% of people would prefer watching a brand’s live broadcasts then read a blog.

Apart from this, you can live broadcast a whole product launch event and make an announcement. Also, you can partner with celebrities and influencers who will promote your products in their live broadcasts.

Closing Thoughts:

Videos surely are an effective medium to generate a surprising return on investment. But you have to plan your every move and do your research about the advertising platform and your audience.

Factually, visual representations are engaging, but that does not mean that the videos you’ll create will earn the same engagement. You’ll have to convey a story. You’ll have to consider the visuals and texts as separate entities so that the one who sees the video on mute can get the same gist out of it when unmuted.

The pointers mentioned above can help you carry out an efficient video ad on different platforms to generate higher ROI. And if you think of any more ways to leverage video ads, comment below!

This article is contributed by Sahil is the CEO and Founder of Rankwatch -a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. 

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7 Important Marketing Tips That Help Beat your Competitors on Facebook

By James Tredwell on July 23, 2019

Facebook is one of the most popular social media platforms out there today. It’s the first position for social media platforms with the most number of accounts worldwide, followed by YouTube and Facebook Messenger. This data is significant because social media marketing has become a major part of digital marketing.

If you have a website, one of the best ways to market it is by improving your social media presence. When you plan to market your website on social media platforms, you can’t avoid Facebook since an estimate of 85% of the world (excluding China) use this platform. This makes it easier for businesses to target a majority of the world’s population and expand the sales horizon.

Moreover, most of your competitors must be marketing on Facebook. The only way to outdo them is to be on Facebook and employ the best marketing practices to attract a larger audience than them. With that said, here are some actionable tips you can follow for Facebook marketing to beat your competitors.

Study your competitors on Facebook

Since your primary goal to market your business on Facebook is to outdo competitors on the platform, it makes sense to analyze how their business page looks like and what activities they carry out. This also helps you to come up with a strategy that outperforms your competitors and keeps you ahead in the marketing game.

You can start by visiting your competitor’s page and observing how the information is displayed. Take note of how much time it takes for the messenger bot to respond. To have a better understanding of their messenger bot, try interacting with it, and figure out the associated strategies.

One of the important marketing aspects is ads. While you would have to utilize Facebook advertising for the best results, it would be best for you to observe the nature of the ads and their placement so that you can integrate advertisements into your strategy in the best way possible. Remember, as you make observations, it should help you in coming up with better ads, and not copying the same.

Also, you can see how often your competitors post, how they respond to and resolve complaints of their clients, and everything else that you would want to notice. Your analysis would provide you with ideas for coming up with a better strategy.

Have a business page on Facebook

Once you study your competitors, it would be easier for you to have your own business page on Facebook. Promoting your products or services on Facebook is not possible if you have a personal profile. The way the audience reacts to a business page is quite different from personal pages, which helps establish yourself as a business easier and also makes it more interactive for the audience.

Once your audience likes or follows your page, they would receive notifications and updates from your page. Moreover, you can also track how your business is doing on Facebook with the help of the advanced analytics tools that Facebook provides for business pages.

When you create a business page, one of the important aspects is making an easy to remember URL. When you change your URL such that it’s easy to memorize, people would be able to reach your page effortlessly. The best structure would be www.facebook.com/your business.

With that done, you can now take additional steps to optimize your business page on Facebook.

Make sure you add all the information about your business and give your contact details as well. Using a bunch of relevant keywords for Facebook would also help make your page more visible.

Make your profile all about your business

Your Facebook page is supposed to talk for your brand. So, make sure all the information that is there on social networking platforms is about your business and nothing personal. Your business should also be portrayed in a way that it has a brand personality. While you do have to assess your competitors, it’s better that you don’t copy or get “too” inspired by them.

Make sure that the unique aspects of your business are communicated in a way that the audience sees clearly how your business is different from your competitors. You can be quite creative by posting pictures, memes, and infographics that establish your brand effectively in the eyes of your audience.

Market the page and use Facebook advertising

Many people hesitate to use the advertising feature on Facebook. However, if you make use of Facebook advertising, you would be able to market your products or services way better than without advertising. Facebook ads have a particular form of reaching the audience, which helps in targeting people very specifically. That way, you reach out to a select number of people who would increase your sales.

Facebook ads work based on the set of keywords you use for the campaign. So, make sure you’re using a useful keyword tool to find relevant keywords. Competitor analysis also helps in coming up with useful keywords that you can incorporate into your content. You can assess the kind of keywords that your competitors use and are effective in targeting the audience. If a certain kind of audience is interested in your competitor’s page, there are better chances of the same audience being interested in your page. So, competitor analysis helps quite a lot in targeting people when it comes to keywords and Facebook ads.

Post regularly

Posting content consistently also helps in keeping the target audience engaged. If you’re not posting from time to time, people would soon forget your business. So, making an “out of the blue” appearance won’t be so useful. Make sure you decide how often you would be posting on your Facebook business page.

While posting regularly is one aspect that’s considered on Facebook, it’s also important that you post content at the best time so that you reach your audience when they’re active. As per a study by Sprout Social, people are more active on Facebook during the weekdays than on weekends. Furthermore, the busiest time on Facebook is between 9 am and 3 pm. Using these insights can help you in posting during the right time of the day so that people come across your content.

Don’t forget native videos

Undoubtedly, video marketing is an effective way of engaging most people irrespective of what medium you use. If your videos are interesting, you would be able to engage your audience for a longer time, and they would keep coming back to your page for more interesting content. However, you must think beyond posting conventional YouTube videos and come up with more ideas. Moreover, Facebook’s algorithm gives preference to native videos over videos that are taken from other platforms.

You can plan Q&As, interviews, how-to videos, tutorials, and much more- anything that goes well with the nature of your business and targets your Facebook audience better as well as impresses Facebook algorithms. However, you don’t have to keep posting videos too often or stick to just native videos. Facebook marketing can be a combination of videos, images, and written content.

Analyze constantly

When you implement a marketing strategy, it is crucial to set goals, have clear expectations, and assess your performance to measure whether your strategy is doing well. The constant assessment also helps in making adjustments and amendments to your marketing strategy so that you can be more accurate in your marketing ways.

You can start with the basic metrics, and as you go on to add more followers to your list, you can make more accurate measurements. Weekly analysis of your audience’s activity on your page should suffice. Analytics gives you a concrete idea as to what kind of content is well received by the audience and what can be skipped.

If you’re following all the above-mentioned tips when marketing on Facebook, you have more chances of outdoing your competitors on this social media platform. When it comes to marketing on various platforms, it is hard to specify when your effort would start to pay off exactly. Patience and consistency can take you a long way. So, make sure you design a workable strategy and track the progress you make, where you lag, and amend your marketing ways from time to time based on performance.

Facebook is going to be more involved in our lives as the years pass by. If you’re willing to outdo your competitors on each level, Facebook can’t be excluded from your plan of marketing. Besides Facebook, if you’re confused as to what other platforms can be useful, you can assess your competitors and see what platforms they’re active on and how they perform. Making this observation would help you attract more audience. However, your selling point would have to be something unique that your competitors don’t offer. This is how the clients of your competitors would want to try your products or give your services a shot.

This article is contributed by Senthil Kumar Hariram –Head of Marketing Team at Neil Patel Digital India.

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Essential Skills Needed To Be a Successful Digital Marketing Professional in 2019

By James Tredwell on July 17, 2019

Technology is constantly evolving, encouraging marketers to harness digital marketing in order to reach their target market, increase brand awareness, and drive sales and profits.

Being a digital marketer means possessing an in-depth understanding of the nuances of changing web paradigms and their impact on the company.

In order to be a successful digital marketing manager, professionals need to imbibe strong skill sets that includes both creative and technical expertise.

Following are the top skills one requires to thrive as a digital marketer:-

#1. Data Analysis:

Data analytics includes functional techniques that collect and processes an extensive amount of data. There are plenty of data analytics tools and software available that offer marketers relevant information that they need to understand their customers.

However, the data is useless unless digital marketers know how to effectively leverage it and make strong marketing strategies to grow the business.

#2. SEO and SEM Skills

While quality content engages the audience, SEO and SEM help people find the right content. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are important strategies that drive traffic to the website.

Google continuously upgrades its algorithm and the usage of relevant and specific keywords have become extremely significant. Subsequently, it has become imperative for marketers to stay updated with the latest algorithms and factors affecting search ranking.

#3. Content Creation Skills

Content creation is in the heart of digital marketing. It goes beyond providing write-ups for landing pages and blogs. Content is about extending the right messages across to the target audience in order to convince them to take desired actions.

Having well-written content along with keyword optimization reinforces the marketing campaign and help a website gain the visibility and exposure it desires.

#4. Social Media Skills

Social media has become the biggest arena of public conversations. Digital marketers should know how to leverage these platform in order to generate communication between a brand and its targeted audience.

While everyone today knows about social media, a successful digital marketer knows that there’s more to it than just posting regularly and consistently. They should be aware of social media advertising, hashtags, boosted posts, business pages, groups, and other important aspects associated with it.

#5. Email Marketing

Email marketing is one of the most effective ways to build a strong relationship between the brand and the customer. To be able to create an out-of-the-box marketing campaign, a digital marketer should have the right understanding of tools, strategies, and metrics. A digital marketer should also be able to analyze click rates, run email campaigns and identify platform navigation.

Digital marketing is a constantly evolving profession. However, there are certain skills that form a strong foundation for digital marketers. The above skills are important criteria that every employer seeks in a digital marketing expert, and fortunately, these skills can be learned.

There are certified digital marketing programs offering in-depth knowledge that is required to be a digital marketer. Additionally, certification in digital marketing also offers credibility to the professional’s profile, thereby offering competitive advantages and boosting their job prospects.

A Detailed Guide to Online Reputation Management

By James Tredwell on May 24, 2019

According to recent research by Bazaarvoice, around 84% of modern consumers consult online before they make a purchase in store. The same report found that 45% of consumers read a few online reviews before buying. (https://www.forbes.com/sites/johnellett/2018/02/08/new-research-shows-growing-impact-of-online-research-on-in-store-purchases/#28f7304d16a0)

This means that a business’ online reputation is very important and can have a big impact on its revenue. Access to information is a double-edged sword and it is easy for people to turn against businesses based on a few negative reviews. That’s why you need to have a good online reputation management system in place. Many business owners feel helpless against this tide and don’t know if they can maintain a decent reputation online. Fortunately, it is possible with a carefully thought out plan. In this article, we discuss online reputation management in detail.

What is Online Reputation Management?

Online reputation management is a comprehensive strategy designed to ensure your online reputation is stellar. It handles things like ratings, reviews, customer complaints, brand mentions, social media mentions, product or service mentions, and other such factors.

The aim of this strategy is to make sure prospective customers only see mostly good things when they search your brand name, product, or service online. It isn’t possible for companies to have a completely unblemished reputation, but it possible to push the most negative feedback down until it becomes less visible. Online reputation management is a combination of techniques designed to improve your brand image or product image in front of your target audience.

Why Is Reputation Management Necessary?

Most business owners are wary of spending more money than they need to and with good reason. It is easy to overspend on marketing campaigns and strategies without getting the best ROI. However, reputation management goes beyond just marketing and here are some reasons why:

#1. Customers Always Double Check

Modern consumers are savvy and conservative with their spending. They have all the information they need at their fingertips and aren’t afraid to take advantage of it. That’s one of the reasons why it is important to maintain a good reputation online. Without a good reputation, you don’t have any chance of convincing people your products or services are worth the money.

#2. Reputation Impacts Marketing Campaigns

Your marketing campaigns will only be successful and provide the ROI you need if your company has a great reputation. Even the most intricate and well-planned campaigns can be brought down by bad reviews and feedback because people just don’t trust the brand.

#3. Building a Solid Customer Base

Consumers are attracted to companies with a good reputation and standing. They associate with such brand and trust them to deliver consistent service. Most consumers are aware just how difficult it can be for companies to maintain a good reputation over time so they’re loyal to brands that are well-established and haven’t given them cause to worry.

These are just some of the reasons why people need to invest in reputation management. The last thing you want is for your brand to fail because of poor feedback.

Different Approaches to Reputation Management

There are several different ways to approach reputation management. An experienced professional will create a strategy that handles the matter from different directions. Here’s a look at the strategies they need to use:

#1. Establishing Foundation

This includes creating great content, encouraging customers to provide positive feedback, and establishing authority in your industry.

#2. Aggressive SEO

This strategy aims to push all negative feedback and content related to your brand down the search engine results. Most consumers don’t look beyond the first few links on the first page. If you successfully push the negative content down to the second or third page, people will miss it.

#3. Watching Brand Mentions

You can easily watch brand mentions with the help of tools like Google Alerts. (https://www.google.com/alerts) All you need to do is set up alerts for your brand name, products, or even key influential employees.

#4. Reaction

How you handle negative reviews can influence your reputation. If you handle the situation quickly and ensure the customer is satisfied, your company will actually experience a boost in reputation.

#5. Conduct Investigations

While it is bad business practice and can cause serious legal harm, many businesses attempt to take out their competitors with deceptive online smear campaigns. It is important to counteract these campaigns swiftly and decisively. You will need to hire professional analytics to determine the source and act accordingly.

Great reputation management campaigns can help you establish a strong foothold in your industry and get great success.

Why Hiring a Professional is a Great Investment?

It is tedious for a business owner to constantly manage their online reputation and keep an eye out for issues like bad reviews and complaints on social media. That is a very time-consuming job which is best left to professionals. Here’s a look at why you should hire an expert reputation management company or team:

  • Experts understand how to respond to complaints or poor feedback. They will make sure the response is satisfactory and shows the customers you’re willing to address their concerns quickly.
  • They know how to populate the search engine pages with positive content. They will make sure your links dominate the first page of the search engines.
  • Professional reputation management companies also know how to use the different tools and programs to keep an eye on the company’s reputation.
  • They are familiar with the different solutions available to address things like fake bad reviews or negative feedback. For example, if a competing business or a disgruntled employee places a bad review on your listing, an expert can appeal to Google or listing platforms to remove the feedback.

Professionals understand how industries work and how the Internet can influence companies. They’re capable of spotting warning signs and can help prevent problems that might critically damage your reputation.

Online reputation management experts can come up with a detailed plan based on your requirements. They will assess the state of your current reputation and make changes accordingly.

This article is contributed by Brij Bhushan Singh, Professional Blogger and Content writer at Hridik IT Consulting.

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