6 Non-Spammy Link Building strategies

By James Tredwell on November 4, 2019

Why are Backlinks are so Important?

The backlinks are very important from the SEO point of view, it not only increases the Domain Authority of a website, but it also helps Google to find your website. Good and relevant backlinks increase your credibility, reputation, and drives more traffic to your website.

Google crawlers use backlinks to find, crawl, and index on your websites.

Google has become smarter with its new algorithmic update; it can understand the quality of backlinks and content. It gives more importance to the number of websites linking to it.

Google not only examined a webpage’s content but also gave priority to the number of websites linking to it.

Link Building Tips

  1. Build Genuine Connections

If you want to survive your online business and want to scale it, then you need connections or relationships. You need to create relationships if you would like to get more shares that are social. If you’d like links in higher quality and great quantity, you guessed it; you need to invest in relationship building.

Without good relationships, you cannot survive your online business presence.

Remember- “Number of social shares is directly proportional to the number of relationships.”

For building connections, you should regularly publish high-quality content that solves a particular problem or add value.

This will help you to gain good quality links, and you won’t have to ask for the links because your content will attract them.

You should follow the bloggers or influencers of your niche. Start following them on social media like- Linkedin, Twitter, Facebook, Ask questions or comment on their blog posts.

You can also ask for the backlinks from the people or websites of your niche.

This process may be time taken, but it is a good way to build connections and to gain relevant backlinks.

  1. Include infographics

Infographics are the visual presentation that presents your data in a more precise, accurate way and covers all the key points of your business or products.

Infographics are the easiest way to get backlinks, but for this, you have to more creative. Some of the common features of infographics are they are unique, instantly connects with the audience, simple and easy to understand, and the most important- they are easily shareable.

Some of the common steps to build attractive infographics are-

  • Write unique and catchy headlines- Make sure that your headline instantly grabs your audience’s attention.
  • Avoid adding too many graphics- Include white spaces in your infographics.
  • Avoid too much text- Keep minimum text and more visual elements or images.
  • Avoid too much topic- Focus on a single topic, and avoid adding more than one topic.
  • Mention URL- Use relevant URL’s in your infographics
  • Add logo- At last, don’t forget to add your company logo.
  1. Include case studies

One of the best ways to write content is to include case studies and factual data especially if you are writing a type of content that is difficult to create but in future has a great chance of gaining backlinks. For this you have to do research, you can read books, or ebooks to find appropriate articles.

Including real and relevant case studies in your content increases the quality and credibility of your content and ultimately increases the chances of gaining more backlinks. It will also differentiate your content from the regular content.

You should check that the information that you are providing should be real and avoid adding too many technical details.

To improve your audience involvement, you should include images that help readers comprehend the data in a way. Don’t forget your audience language; try to write the content that your audience can understand and connect with.

I am sure that any blogger or publisher in your niche who wants to deliver more value, increase the trust, and to improve the engagement of their readers won’t hesitate from linking to your content.

  1. Guest posting

Guest posting is one of the valuable, best and effective ways to get backlinks. Focus on the guest posting websites of your niche. Avoid using the same content to publish on different websites. Ask the publisher to include a follow backlink from their website to yours.

  1. Give Genuine Testimonials

Testimonials can be used to build links and is a verified technique that you can implement. You should write reviews or testimonials for the business or product that is relevant or related to your niche.

  1. Comment on blog posts

Commenting on the blog post of your niche or industry can increase the chances of backlinks. By this, you get the links and can also build the relationships. Avoid overgenerous; you can write a comment that compliments the author and adds insight into the topic.

Tips to avoid during link building

  • Avoid Irrelevant Links
  • Avoid irrelevant links to your website and focus more on relevant links. Avoid Do-Follow blog comments.
  • Avoid buying links

Buying backlinks is easy on the web, but Google knows everything with its algorithmic update it can identify the private blogging network and puts that in its bad link list. The paid links may drive traffic to your website, but this traffic will be low quality and irrelevant. The paid links are unethical, irrelevant, and Google never favored them.

  • Only building do-follow links
  • Avoid too many anchor text

Author’s Bio

Hitesh Khurana is a Digital Marketing Executive at Quantum IT innovation, a reputed Mobile app development company in the USA. Along with writing for the company he is an admirer of classic literature, drama, and a true cinephile. You can find him writing meaningful poetry when he is not busy with his dog.

7 ways to Build Your Brand by Organically Growing Your Social Media Following

By James Tredwell on October 30, 2019

Social media is not simply a trend in communication and networking. With over 3.2 billion users across the world, social networks are the perfect place to place your business for visibility, engagement, brand growth, and sales. In this post, you will learn how to make use of social media to boost your brand recognition and create authority.

It is true that advertisements can help you make some sales or get following on various social media networks. But it is inevitable to use the organic following as the fundamental way to create brand authority. Organic followers are more interested in your business and would bring in more conversions compared to advertising.

Gaining brand following on social media requires that you invest your time in making sure that you get the attention of users across the various platforms. Here are some of the things you can do to grow your social media following for brand growth.

1. Make the right choice of social networks to use

Each social media network works differently. For instance, LinkedIn is common among college graduates and firms looking to recruit new talent into their businesses. It is, therefore, ideal for B2B and B2C marketing where a focus on helping people grow their businesses is inevitable.

You will also note that Instagram is common among people who consume more of graphical and video content. Since over 77% of Instagram users are youths, you would want to make sure that your business targets people under 35 for maximal profitability. 88% of the users are outside the US. You can gain much if you target the global market for your business.

Understanding how various networks work will help you invest in the right platforms for you to make the best out of your business investment. I am not ruling out that you should avoid some sites, but you can prioritize your input and understand the best way to present your content to your audience.

2. Stay focused on your niche

Knowing your audience is the first step to making your business grow on social media. In any business, I know it is easy for one to want to serve everybody (I call that Mr. Jack of All Trades). You would think that by reaching people of all categories, ages, and businesses, you can make more profits from social media. But that is entirely wrong.

Choosing a single niche and staying focused on it will help you identify your prospects and your followers will understand your industry and business model well for better engagement. If you are making an online course, you can use lesson maker but be sure that it addresses a specific need for your target audience.

For example, instead of talking on “becoming your own boss” as a general topic, you would rather talk about “starting a reseller eCommerce store” to help people who are looking for specific information.

After you have identified the niche that is most profitable for you (as per your skills or current business), create social media pages and channels in the right categories. Also, provide content specifically intended for your audience.

3.  Let your audience know you

People who are interested in your business know that they are buying from people, not bots. Your prospects want to be sure that they can rely on you for anything. How can they interact with you? Can they expect good or poor customer service after buying your product? It all lies in the way you present yourself.

Instead of spending all your time to create the best ads to push your best selling products on your social media pages, think of making people recognize who is behind your brand. One way you can achieve this is by creating videos and uploading on your channels. You can also do live videos on Instagram and Facebook.

Another way to get your brand recognized is through public relations (share your content outside social media) like guest posts and podcasts. Let people get to know you and your business and give them links to your social media pages. They will be willing to follow you for more information, and you will gain authority for your brand.

4. Engage your followers

Posting once in a while is not acceptable at all if your goal is to create brand authority on social media. Your followers and prospects need more than that. One mistake many businesses do is to use schedule posts on their social media channels using their calendars and sleep knowing that every day or on specific days their pages will have new posts.

Scheduling posts can save you time once in a while, but your followers want real presence. You need to go an extra mile to leverage on the user engagements. If prospects ask a question, be prompt to respond. Also, reply to ALL (I did not say most) comments on your posts and reviews from the customers you have served.

If people share your content to their groups, pages, or timelines, ensure you respond so they know you are keen on what is happening with your content. People will be glad to follow you if they see how serious you are taking your business.

5. Handle negative feedback professionally

It is easy to get irritated when you see someone post a negative comment or try to call you a scam. The worst of it is to get a negative review on your business page. I know you will be tempted to delete the negative comments from your business page. But wait! You should be glad that somebody made you aware of your weakness instead of marking your posts as spam.

It is better to message the person and ask what issue they encountered and work on a way to solve the issue. Then ask them to edit their review. In their edits, they can mention why they have changed their minds so that prospects can learn that they can trust you.

6. Tagging people and other businesses in your posts

You already know that your prospects expect outstanding services, and that can only come out with the type of content you share with them on your pages. I know you already focus on sharing quality content with your followers. But have you mentioned any business or influencer in your posts? Make sure you tag them.

By tagging other businesses and people, you make sure that your content reaches to their followers as well. This also alerts the people you tag so that they can share their idea by commenting on your posts.

7. Leverage the use of hashtags

Hashtags are the most powerful tool that comes with social media to help you reach more prospects and gain more engagements. The hashtags will get your content across to many social media users as per their interests. Make sure you use the hashtags accurately as per your business industry and following your current post.


Organically growing your social media following will help your brand grow, but you will need to work on it. Avoid irrelevance, stay focused, be active, and post mouth-watering content for your followers. Above all, ensure you solve your prospect’s problem with your business design to gain credibility and authority.

6 Cannabis SEO Tips to Boost Rankings & Increase Website Traffic

By James Tredwell on October 30, 2019

The cannabis business is booming, thanks to the increasing legalization in different states. Due to the popularity of Cannabis, many people are now venturing into this field because of its promising future.

But to succeed in this digital world, establishing a presence online is vital. If you don’t have a website or blog, then the chances are high that you are missing out on several potential customers.

Once your website is live, now its time to optimize it for the search engines, this practice is crucial because it allows your site to rank high, attracting lots of traffic and thus high conversion rates.

To help you rank your site better, here are some of the best cannabis SEO ranking techniques that you should you use:

  • Analyze Your Existing Search Traffic

Starting with analyzing what you have is a great way of identifying the best SEO strategies that work for your potential visitors. Your existing search traffic to your blog or website has important user behavior metrics that can tell a lot about your visitors.

For instance, you get to find out which pages are top-performing, what cannabis keywords rank better, how many new users visited your site from organic search, and more. 

These SEO data are available on your site’s Google Analytics account. However, you need to integrate Google Analytics with your website to track data. Once you have the data, try to compare them with your performing pages and pick the similarities. 

  • User Search Behaviour

It is crucial to know how users look for cannabis products online to succeed in your cannabis SEO strategy. For this, you need to understand the keywords that cannabis users feed in the search engines when looking for something. 

You can use various keyword search tools available online to check the performance of different cannabis keywords. These tools will enable you to understand the kind of keywords that you should include in your content. Make sure that you always use relevant keywords. For instance, if your company sells cannabis seeds, target keywords that define your products as closely as possible.

Your competitors’ site can also provide valuable information about the keyword usage. Research on the top-ranking cannabis sites and try to check the keywords they use.

  • Mobile Optimization

In 2016, the number of mobile search users in the US was 177.8 million, and projections indicate that the figure will hit 211 million by 2020. These statistics show that there are lots of mobile phone users, which is why you should not ignore them in your marketing.

When crafting your cannabis SEO strategy, it’s essential to ensure that your platform is smartphone friendly. Most marijuana enthusiasts use their phones when searching for anything about marijuana online.

Therefore, if you are building or already have a cannabis website, it is important to ensure that it is mobile-friendly too.

  • Social Media SEO

If you have noticed, most websites that rank high on Google usually have strong social signals. Social media is important for your sites ranking in many ways. One of the key benefits is that it gives your site more exposure that can result in improved traffic.

Sharing links on Facebook, Twitter, and Instagram is a great way to build your brand. Although social media doesn’t directly help your site to rank, there is a correlation between the number of social signals and your site’s ranking on SERP, which means social media indirectly has a positive impact on the site’s ranking. 

Therefore, investing in social media marketing has to be part of your cannabis SEO strategy. They improve your chances of ranking better on Google and other search engines. 

  • Link Building

Link building implies the process of connecting other websites to your website using links. Cannabis link building is vital because it allows you to drive referral traffic and thus improve your site’s authority.

You can improve the ranking of your site on Google by getting reputable sites to link to your pages. Being one of the factors considered by Google, it means you should make it one of your cannabis SEO strategies.

How it works is that Google uses backlinks to tell how useful your site is to users. Google wants to give its users the best results that are relevant. Therefore, getting traffic from links means your site will rank higher. 

However, building links takes time, and you should be careful to avoid using shortcuts like buying links since it’s against Google’s guidelines. Using the shortcuts can negatively affect your SEO. But there are several link building strategies that you can use to get links ethically.

  • Optimize Website Speed

Does the speed of your site affect your traffic? Yes, it does. A website that takes more than 5 seconds to load has a high bounce rate. In short, users will stop visiting your site.

In today’s busy world, no one wants to waste their time waiting for a website that takes long to load. Optimizing the speed of your website means breaking the barrier that drives away your visitors. 

Google also knows that web users need quick access to products, services, and information online. As a result, it rewards sites that load faster. If your site load within 3 seconds and the competitor’s site takes about 9 seconds, then Google will consider your site first. 

Optimizing your website can help you perform better than your competitors and thus improve your ranking. This is why you should consider resolving the issues for improved ranking and allow your visitors to enjoy a better experience.


When it comes to online business, the performance of your website will build or destroy your business. Highlighted above are some of the top Cannabis SEO tops that you can use to improve your rankings.

However, as much as you use these tips, always ensure that you feed users with quality content. Without offering value, your site won’t rank because search engines like Google give priority to websites that contain relevant content.


9 Alternative Ways to Level Up Your SEO Skills

By James Tredwell on October 30, 2019

Competition in digital marketing is growing day by day, so you must keep yourself updated with the right skill set.

In this article, I am going to discuss the SEO (Search Engine Optimization) and what are the skills that are needed to become an SEO expert. It doesn’t matter whether you are a beginner or profession list; you can become an expert in SEO if you follow and practically implement the given tips.

Many of the people don’t get the desired results because they don’t have the right skill set, or they have those skills, but they don’t use or are unfamiliar with those skills. It takes lots of practice and hard work to become an SEO expert.

Before diving into the SEO, you should have the proper knowledge and right skills; otherwise, you don’t get the desired results.

What is SEO skills?

SEO skills are the knowledge of many basics elements that are required to do the SEO of a website. The main role of an SEO expert is to improve the ranking of a website by proper strategies and to use proper tools. The SEO is subdivided into two categories; these are Off-page and On-page. On-page includes optimizing the tags like title tag, Meta tag, Meta descriptions, using user-friendly URLs, etc. Off-page includes link building, social media marketing, directory submission, etc.

Let us discuss the skills set that you need to master to level up your SEO

  1. Ability to think strategically

Accurately analyze the condition of a website and find the bugs and issues on the websites.

An SEO specialist should be a critical thinker and he/she should have the ability to examine the problems from the different angles and to suggest creative and unique solutions to overcome those problems.

He/she should critically examine their competitors and their strategies.

  1. Ability to critically think and research

Critical analyses and research mind is essential. Research is very important when it comes to an SEO campaign. An SEO professional should be research-minded, especially when it comes to keyword selection. He/she should suggest the keywords that are relevant and good for the website and avoiding embedding irrelevant keywords. Many people use black hat SEO techniques to impress their colleague’s but remember black hat SEO is not suitable for the long term, and Google can penalize your website.

An SEO expert should have a good knowledge of SEO tools and should constantly perform research and analysis to find new methods to optimize the website better. One should have knowledge of the latest Google algorithm.

  1. Ability to think technically

An SEO expert should have major technical knowledge of SEO. He/she should be familiar with the coding, especially HTML because all the tags are embedded in the HTML language. It is a very important part of on-page SEO.

  1. Ability to prioritize things

One should have strong knowledge prioritization and should be familiar with the steps that are to be taken to improve the visibility of a website.

A properly prioritize, and well-planned SEO campaign can provide better results. One should analyze the weak aspects first like faulty tags, weak content, etc. and then move on the things that are time-consuming like backlinking.

  1. Ability to analyze

An SEO expert has good analytical skills; he/she should analyze the weak points of a website quickly and also suggest the decision. They should not only analyze the result but also make necessary changes and avoiding the strategies that are not working. If you don’t have good analytical skills, then you cannot go very far in SEO.

  1. Ability to write quality content

Apart from the research and analytical skills, an SEO expert should have strong writing skills because SEO is a content-driven strategy. He/she should have good knowledge of SEO writing.

SEO writing includes avoiding irrelevant keywords embedding the keywords relevant keywords at the proper position and should have good knowledge of blog and article writing.

An SEO expert should have a good knowledge of content types like which type of content can drive more sales and conversions. He/she should have a good knowledge of links like which sites are more relevant for linking. An SEO expert should be excellent in writing web pages, writing relevant Metadata and descriptions, and should make creative titles.

  1. Ability to analyze and use SEO tools

One should have the proper knowledge of SEO tools and plugins. Not every tool gives the desired result so, an SEO expert should have the ability to analyze which tool is the best for the website. Apart from the tools, they should have a good knowledge of WordPress plugins is the site is made by WordPress.

  1. Ability to think from the user perspective

The SEO specialist should have the ability to think from the user perspective. He should analyze the keywords that are more relevant and more searched by the users. By looking at the most searched keywords they should try to use those keywords in the website content.

  1. Ability to be patience

Since SEO is not a speedy process it takes time to rank the website. So, an SEO expert should have patience when they apply the strategies and should monitor their progress.

Author’s Bio

Hitesh Khurana is a Digital marketing executive at Quantum IT innovation, a reputed Seo company Indianapolis in the USA. Along with writing for the company he is an admirer of classic literature, drama, and a true cinephile. You can find him writing meaningful poetry when he is not busy with his dog.

What You Should Know About Google’s New Link Building Guidelines

By James Tredwell on October 30, 2019

In the early days of Google search, many marketers engaged in brute force tactics like comment spamming to build up their link profiles. Essentially, these marketers would visit other websites and look for discussions in which they would post many links to their websites, sometimes to multiple posts within the same site in rapid succession. This practice enabled low value sites to accumulate very strong link profiles very quickly, spurring Google to take action.

In 2005, Google introduced the “nofollow” attribute to fight content spam, enabling users to flag comments as sponsored or otherwise inorganic. This quickly became the preferred method of flagging advertising-related links and sponsored links. Recently, Google unveiled more link attributes and altered their link building guidelines, and everyone working in search engine optimization (SEO) must understand these changes and implement them into their SEO strategies.

Current Link Building Best Practices

Along with nofollow links, Google has also allowed dofollow links for quite some time. Generally, the more dofollow links your site earns, the better your search engine rankings will be. Dofollow links are essentially organically generated links, and Google strongly encourages domain owners to flag guest post links and sponsored links as nofollow, because leveraging these tactics equates to manipulating your rankings.

Never pay for dofollow links or agree to pay another site for a dofollow link. Google can easily detect paid links and urges domain owners to flag any links obtained through financial transaction as nofollow. However, even if an SEO decides to leave a paid link tagged as a dofollow link, the Google algorithm is incredibly smart, and Google will likely detect the discrepancy and flag it appropriately on their end anyway.

Search behaviors have changed dramatically in the past 15 years, and the Google link attributes have changed with them. In addition to nofollow and dofollow attributes, Google recently launched two more attributes considering the new digital marketing atmosphere: sponsored and UGC, for links earned through user-generated content.

How Do the New Link Attributes Work?

Sponsored links are an undeniable reality of modern internet marketers, whether those who participate in the practice admit to it and flag their links appropriately or not. The new sponsored link attribute will allow the Google Search algorithm to more quickly identify paid links, links created as advertisements, and links obtained through paid sponsorships.

User-generated content like forum posts, comments, and guest posts can certainly offer value to the average user, but since they can originate from random users it is very difficult to assign authority to this content. In the days of comment spamming, links embedded in forum posts and message boards would artificially inflate a domain’s link profile and hinder the overall user experience of searching for information related to that domain’s industry or niche.

Modern marketing has changed significantly over the past 15 years, and Google seems to be encouraging digital marketers and SEO professionals to be more transparent in their link building strategies. Obtaining links may be difficult in some cases but earning them organically and tagging them appropriately with the correct attributes enables the Search algorithm to learn faster, apply the appropriate context to more content, and provide users with better overall experiences. Brands that take this to heart and start generating content with user experience in mind are going to see the best results when the new link attributes come into effect in 2020.

New Link Building Attributes and When to Use Them

The addition of the new UGC and sponsored attributes for link building aim to encourage webmasters to mark their links more clearly for the Search algorithm. All of these attributes essentially function as hints for the Search algorithm, which will refer to these attributes as well as many other additional factors to determine search result rankings. These new attributes will go into effect in March of 2020.

Ultimately, it is unclear how exactly Google will use these new attributes, as it should be. It is already difficult to attempt to game the system when it comes to link building through Google, and these new attributes will allow the Search algorithm to learn more about these types of links and understand them in the appropriate context. Google may decide to allow UGC links to carry some weight when it comes to search result rankings. After all, user-generated content like guest posts can potentially be valuable to users. How Google will weigh these and other links remains to be seen.

All digital marketers and SEO professionals must remember that Google’s number one priority is their users’ experience on the search engine. When a user enters a search query, Google strives to provide the most relevant and authoritative results related to the search terms. When these new attributes take effect, it should encourage modern digital marketers to craft their SEO strategies around creating great user experiences for the best results.

Best Practices Going Forward

If you are wondering how to prepare your SEO strategy for this impending change, keep a few simple best practices in mind:

  • You are very likely already using the nofollow attribute appropriately to block sponsored links and indicate you do not vouch for a site you link to within your content, and you will not need to change your typical nofollow attribute usage with the coming attribute change.
  • You will have the ability to combine different attributes as necessary. For example, you may start tagging links as “rel= ugc nofollow,” or “rel= ugc sponsored” or other combinations as necessary, ensuring backwards compatibility with services that do not support the new link attributes once they take effect.
  • Keep using your current nofollow tagging practices to prevent link scheme penalties and other strikes against your web content but switching over to the new sponsored attribute is probably a good idea going forward.
  • It is not necessary to completely revamp your entire link attribution system. For example, you can continue using nofollow attributes for user-generated content but changing user-generated content links to the new UGC attribute will make things easier for the Search algorithm and could slightly boost your rankings.

Ultimately, the implementation of these attributes does not require you to alter many of your existing practices. In fact, you can generally stick to your current attribution practices if you so choose. However, implementing these new attributes will make it easier for Google to crawl through your content and index it appropriately. This in turn increases your domain authority and could have a positive impact on your overall SEO and will organically improve UX.

Although Google will not implement this new change for indexing purposes until March 1, 2020, you can start using these attributes right now and the Google Search algorithm will consider them hints for ranking purposes. Early adopters of these new attribution tags could potentially see significant SEO gains if they decide to do so, and it will make the transition to the new indexing process much easier in 2020.

Link building can feel like a challenge, and earning valuable, authoritative, and legitimate links organically can take a long time. These new attributes may seem like an extra layer of complication on an already complex process, but in reality, they allow SEO professionals to have more control over their link profiles and make it easier for the Search algorithm to analyze web content. This is a net gain for digital marketers, so take time to consider this change with your SEO strategy in the coming months.

This article is contributed by Stephen Moyers, Content Writer at SPINX Digital.

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