Understanding Your Audience’s Mobile vs. Desktop Behavior for Better Optimization

By James Tredwell on January 29, 2020

Earlier this year, Google announced that new websites will be indexed using what they call “mobile-first” indexing. This means that the search engine predominantly uses a website’s mobile version of the content for indexing and ranking purposes

According to Google, “Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query.” But now that the majority of users access the search engine using mobile devices, Google’s bot started crawling and indexing websites with a smartphone agent last July 1st.

Google’s mobile-first indexing is just one of the many changes over the last few years brought on by the ever-increasing use of smartphones. With the advent of these mobile devices, the way people use the internet and interact with content online has also changed.

In October of 2015, we first saw the effect of mobile usage when mobile Google searches surpassed desktop searches for the first time. A few years before that, in 2008, less than 1 percent of all internet traffic was from mobile devices. These are the kinds of information that you shouldn’t ignore, especially because the way people use the internet on their mobile devices is different from when they use their personal computers.

If you want to capture your online audience, then a mobile-friendly website is a must. But before looking for complete SEO services that will help you succeed at that, you must first have an understanding of how your audience’s behavior differs when they’re browsing on desktop versus when they’re on their mobile devices.

1. The Difference in Search Queries

One of the main differences between desktop and mobile users is what they search for. In a report published at MediaPost, audience insights firm clearly found that consumers look for assistance when searching on mobile. Search queries containing the keywords where, when, how, and why, indicate that mobile is more often used to learn how to complete certain tasks.

On the other hand, consumers use desktop for broader queries and to satisfy their curiosity for products or services. These insights indicate that people tend to use desktops for more time-consuming research, while they use mobile when on-the-go and looking for quick answers.

2. The Difference in Peak Activity Times

One of the most essential aspects of your marketing strategy should be about determining when your audience is most active. This knowledge can help you design campaigns based on when your target market is most likely to make a conversion online.

For better optimization, you must know when they’re active on mobile and when they’re using PC. As it turns out, people mostly use mobile devices to go online either in the morning, between 6:00 a.m. and 9:00 a.m. or at night, between 6:00 p.m. and 11:00 p.m. Contrary to this, the use of desktop peaks during office hours, from 9:00 a.m. to 6:00 p.m.

3. The Difference in Users’ Ages

The vast majority of the U.S. population—81 percent, in fact—are smartphone users. This is a huge increase from just 35 percent in 2011, according to the Pew Research Center.

When it comes to the age range, it’s the people aged 18 to 29 that make for the highest percentage of smartphone ownership at 96 percent. 30 to 49-year-olds follow at 92 percent. Around 79 percent of older adults aged 50 to 64 are smartphone users and about 53 percent of people older than 65 own a smartphone.

Meanwhile, about 74 percent of U.S. adults own a desktop or laptop computer today. Though no breakdown of age bracket comes with this newest report, in 2015 the Pew Research Center found that the age group with the largest percentage of computer owners is in the 30 to 49 age group, at 81 percent. They’re followed by 18 to 29-year-olds at 78 percent and 50 to 64-year-olds at 70 percent. Meanwhile, 55 percent of people aged 65 and above own computers.

These numbers show that, though the gaps aren’t huge, there’s still a difference when it comes to which age group is more likely to use which device. This insight is useful when planning campaigns so you’d know who how to optimize your site on mobile in a way that will convert your younger audience and what elements of your desktop website will turn your older audience into customers.

4. Difference Depending on the Stage in the Shopping Process

In 2018, research from Salesforce revealed that 87 percent of consumers begin product searches online before buying in-store. The report also says that 46 percent of shoppers prefer to buy at brick-and-mortar stores, while 53 percent prefer to purchase online.

Mobile devices, in particular, are useful to consumers when it comes to researching and making product decisions. In fact, 53 percent of e-commerce website traffic comes from mobile devices. However, when it comes to completing the transaction, people tend to switch to desktops. Traffic from mobile devices translates to just 32 percent of e-commerce revenue, while over half of desktop traffic (56%) translates to online revenue.

These numbers show that as customers narrow their search and near the end of their shopping process, they are likely to switch from mobile to PC. This may be because product descriptions and photos are more easily viewed and are clearer on a desktop. Of course, if your website is optimized for mobile through SEO services, your potential customers wouldn’t have to switch devices and you can focus your marketing strategies with mainly mobile devices in mind.

5. The Difference in What Users are Looking For

Different people have different needs. Understanding users’ motivations for visiting your website provides insights that may act as a foundation for how to effectively manage your content across devices. While one common goal of both mobile and desktop users is to search, they go about it differently on various devices.

Mobile device users tend to be more utilitarian. This means that they don’t want to spend time idling on your website. Instead, their goal is to get things done as efficiently as possible. On the other hand, desktop users are more open to other elements of a website, such as design. Testimonials, for example, may not support desktop users’ main need for information, but they are more receptive to it.

These nuances will help you optimize your website in a way that caters to the intent of users when they’re on their phones or browsing through their PC. If you want to further boost your business performance online, it’s advisable to look deeper into search engine optimization. You might be wondering— what is SEO? How does it work? SEO is what happens after you’ve understood how your audience behaves on mobile and desktop. It’s the application of data into practice. The goal? To direct and attract as much traffic as possible to your site which is possible with optimizing your website for search engines.

Why User Behavior Matters

These differences show that user behavior is highly dependent upon the type of device they’re using. Whether it’s mobile or desktop, it’s essential that you understand your target audience’s preferences then tailor your marketing strategy to meet these needs.

When executed properly, your tailored marketing strategy could get you a higher ranking on search engines.

Landing Page 101: How to Make a Perfect Landing Page?

By James Tredwell on January 11, 2020

Landing pages are the backbone of websites. Several marketers have recognized the need to drive leads with the help of a landing page. Yet most companies pay more attention to the home page and concentrate less on the landing pages. It is quite common to give more attention to a home page because it is the first thing visitors see when they reach your website.

However, studies reveal that the landing page conversion rate is more than 15%. And we still tend to give more importance to the home page. So, the big question is why do we rely so much on a homepage to do the heavy work?

This happens because sometimes we fail to understand that visitors come to a page through various sources. We only focus on getting the customers to the website without paying attention to how visitors got there. People come to your website through various sources. This means that a visitor can land on the page by clicking on a call-to-action button, through an ad directed towards the specific page, or simply through search results.

So, overall, it is vital to keep in mind that a homepage serves a large number of masses and it is less focused on a particular task. On the contrary, a landing page will help you control how a customer comes to your website. And if you do it right, the page might help you drive more leads.

Let us put this into perspective, imagine you get 20,000 visitors to your homepage and receive 500 leads. But what if you send the visitors to a targeted landing page with the highest conversion rate (40%)? You would be able to generate more leads than you generated earlier.

So, what will you choose? The answer is quite obvious and this post will help you build a perfect landing page. Check out all the tips and let us know in the comment section below if all the tips were helpful.

A landing page should be clear, informative, and simple

The purpose of a landing page is to serve the customers with a specific set of information. So make sure that you give the information and limit yourself from stuffing it too much. Also, keep the objective of making the page clear in your head. You should know why you are making the page and what do you want the customers to do on a particular page. Once you are clear with the objective, create a powerful copy, add relevant images, and add links if you think they are necessary. The most vital part is to structure the page in order. For example, the content should be in a logical order and the call to actions should relate with the information you have provided. In entirety, a landing page should be crisp, clear and simple but at the same time do not leave the page empty with very less or no information.

These are the characteristics of a good landing page

A landing page will always consist of the following things:

       A captive headline with a sub-headline

       Short description of your services or what you are offering

       Image associated with your business, a video explaining exactly what you do, and testimonials.

       A form with precise details and a compelling call-to-action (CTA)

Delete or limit the options of navigation

A landing page is designed to receive actions from customers. When visitors come to your landing page, as a business owner you want them to convert. This also means that you don’t want the customers to wander from one page to another. If you think you have several navigation options and the chances are that the customer will wander to a different page, limit all those options to a minimum. It is necessary for you to do so because the attention span of your visitor is very short. The moment they land on a different page they will drift away from the possibility of clicking on a CTA or filling a form.

Do not promote but provide value

If you constantly promote your business and make it all about yourself. The chances are that the visitor will bounce off the website. First, because you are not serving what the visitor needs and second, promotion is an old school practice. Nowadays valuable content is more appreciated. If you are giving value to your customers they will definitely stay on your site for a longer period of time. So, never create a business-oriented page. Think about the customer’s requirements and offer something valuable. For example, a free demonstration of your services, a free-guide, or an evaluation. Depending on your business create a valuable page and give your customers what they need.

Make productive forms

One of the integral parts of a landing page is a form. You cannot miss this one. Therefore, when you are making a landing page just make sure you have a form with valuable information. In other words, ask only what your sales team needs. Do not ask them to fill extremely private or useless information. Like how many siblings do you have? or sensitive information that the user might hesitate from providing. Instead, you can ask them to fill little things like the name, gender, email id, and phone number. No one will have issues providing this information and make sure that the CTA does not directly say, SUBMIT. The CTA should serve a more valuable purpose. So, write something like ‘Get Your Recommendation’, ‘Download Now’, or ‘Join our Mailing List’.

Create several landing pages

It is definite that landing pages are good for your business. The more landing pages you create the better chances you have at driving leads. So, if you have a new campaign or a new product coming up. Create a separate landing page for it and while creating the page keep all the above-mentioned points in mind. This way you have a perfect landing page conversion rate.

Now, sit down and think about everything that your customer will need from you. Also, think about how you can make a person give up their personal information. Next, check your landing page and see if it has all the required elements (a solid format, powerful CTA, perfect copy) and then start working on each detail one by one.

About the Author

Wolfy is a content marketer at Web Design Abbotsford. He loves reading books, traveling and communicating with people. He has done his masters and graduation in English and is a big fan of the digital marketing world. If you don’t see him writing he is either researching or traveling the world to learn more about SEO.

Hotel SEO Strategy: How to get Your Google Rankings

By James Tredwell on January 4, 2020

In the travel industry, visibility is everything. These days, that means being easy to find on popular search engines. When it comes to improving your search rankings, Google is still the king of traffic, so optimizing for their method of indexing pages is the approach that is most likely to yield your highest ROI.

To do this, you need to know which keywords are most important for your hotel’s service niche and local area. Geo-location information like cities, county names, and address information helps with this.

Make sure your website’s content reaches out to your local community while providing clear, keyword rich information to customers.

#1: Keyword Rich Content

On top of having the keywords you need, your content also needs to maintain a few quality principles. It needs to be useful, readable, and high quality—meaning that the information is accurate and specific.

It also needs to be fresh, which means that your copy should be rewritten periodically so that your page updates in the search engine.

It shows that you are committed to keeping your information relevant, and it encourages you to highlight seasonal events to keep the pages’ information specific and useful in the near-term.

When it comes to the keyword research itself, focus on common sense phrases first, like your location and the word hotel. Keep in mind that these are likely to be highly competitive, so ranking at the top is not likely to happen right away.

Still, you want to be visible and over time, you are going to see your rank rise as long as you keep your information refreshed and keep its quality up.

It’s also important to find niche keywords that you have a chance of ranking near the top of, and that customers are likely to search. Using descriptors like “boutique hotel” or “resort hotel” are a great way to do this.

#2: Master Google Maps

The search engine isn’t everything! Work on mastering Google Maps by making sure your information is accurate and that you have provided as much rich and relevant detail as possible. This not only helps with location-based searches, it also makes you much more visible to those who use their smart phones to navigate and to make choices. This helps with reaching both advance planners and those who find themselves stopping unexpectedly.

#3: Keep Your Site Mobile-Friendly

Invest the time and money to research updated best practices for mobile sites as they come out, and use them to keep your mobile pages fresh so that they help your overall ranking. That way, you know you are reaching both those smart phone users that rely primarily on internet searches and the ones that use their map software effectively.

#4: Wrap-Up

These strategies are just a starting point for your hotel’s online outreach strategy, but before it’s worthwhile to move into more sophisticated methods of gaining Google rankings, it’s important to establish the fundamentals. Once you have a good rotation of information, high quality content, and you are easy to find from mobile devices, you will have established the basic presence you need to compete.

8 Reasons Why SEO Matters for Every Startup

By James Tredwell on December 24, 2019

When you grow your business the most essential partner to choose is search engine optimization because it is the one that plays a very crucial role to keep your business presence online.

Just think that you are going to start up with a unique idea that is unknown to the world. The product or service you want to sell may have tremendous potential in the market, or people may like it a lot.

 But if you can’t take your product to the people, then your well-built website would have less value compared to your competitors. To sell your product or service you need people to know about your business. Once they start liking your product or service, they will eventually buy it.

And to have a global presence or high rank in Google SERPs, you will need the guidance of SEO that is one of the best and effective marketing channels right now.

Most of you might be aware of the fact that 93 % of all online experience starts with a search engine. 

When it comes to search engines, Google not only leads but dominates the search engine market by almost 93 % now.

Yeah! The figure is predominantly huge.

Well, I hope now you understand the importance of keeping the search engine(Google) happy. 

 If you learn to play by its ever-changing algorithms and guidelines you can definitely optimize your website and rank it on the first page of Google.

Many businesses term SEO as their digital properties and it is because of the benefits they will get from SEO implementation will help them bring a great return on investment within a definite period of time.

SEO best practices will help you improve your site’s overall searchability and visibility, but apart from these two, there are many factors that SEO could help build and maintain.

Let’s come down to the main point now.

8 Reasons Why SEO Matters for Every Startup

There are many things entrepreneurs and startups should remain grateful to and a killer SEO agency should be on the top of the list. SEO is the best digital marketing channel for startups and entrepreneurs. 

  • SEO Gathers Customer Behavior Data To Startups

It can help you to collect data and information on the behavior of the users. This data is crucial because startups are not sure about their potential customers. The more SEO research startups do, the more data they will have about their potential customers and what are they looking for.

SEO guides to accumulate data over time and startups will benefit from it for a long time after launching their business. There are several SEO tools that can gather important user data and help to target customers resulting in more conversions.

  • SEO Helps Startups Build Trust And Credibility

The main motive of a killer SEO would be to create an establishment with a well-designed website with effective user-experience. You have to make your site easily navigable for users and you have to ensure that they get whatever they are looking for seamlessly. SEO helps in connecting to your customers with less effort and build strong relationships. Once your customers are confident about your brand, you are on the go.

While establishing authority many elements go into it. Authority and trust are accumulated over time with essential elements such as positive user behavior, quality backlink profiles, content, and properly optimized on-page elements. 

SEO provides sufficient guidance to build a dynamic yet simple website with quality content. Once your customer starts connecting to you, it would be easy to create trust and your brand value.

  • SEO(Local) Can Lead To Higher Traffic & Conversion Rates

Choosing SEO as a marketing channel of your startup can get traffic on your site and bring in more conversions resulting in a higher return on investment. You can also focus more on local search engine optimization on specific cities and regions base on the targeted audience.

Mobile devices are now used by more than 50 % searchers worldwide according to research by StatCounter

And the rise of mobile traffic has lead to higher local searches. Local search has been playing a very significant role for small and medium scale businesses’ success including startups. Local SEO focuses on practical medium to establish your digital presence in local areas and regions so that people can find you easily and quickly. 

It will help you draw more traffic and achieve higher conversions.

  • SEO Optimization Results In a Higher Ranking In SERPs

Efficient SEO is the best option that your startup necessitates to rank your website higher in search engine result pages. Your startup should only focus on strategies that can get traffic to your site so that you can rank on the first page of Google. It is because more than 90 % of people only browse through the sites listed on the first page.

Almost every startup aims to reach the top few positions in Google. To reach your goal you have to beat all your rival startups by dominating the search engines. You don’t have to spend a fortune on large scale advertising to build your brand reputation, instead, hire a proficient SEO agency.

  • SEO Strategies Goes a Long Way

To be rational paid advertisements work for shorter terms and cost you higher if compared to other marketing channels. It is very easy to stay on the first page of Google if you have opted for pay-per-click campaigns and other paid advertisements. But before you spend most of your resources on PPC  campaigns you should know the fact that SEO can have a noticeable impact within the first 6 months of SEO being implemented.

The more time and effort you put, the longer its impact will be seen. SEO helps you build an audience over time and you have to ensure that your content is fresh and updated. Among the 200 factors on which Google ranks and indexes pages, one of them is providing quality and relevant information for search engines and your users.

  • SEO Is Comparably Inexpensive

SEO is not free but it takes fewer resources relative to other marketing channels. Expenses for optimizing your site will never get out of your budget, that’s for sure. 

You could benefit from more than half of the tools that come free with dynamic and useful features. 

According to Google Trends, SEO is inexpensive and more efficient than Social Media Optimization and Pay Per Click campaign.

You should make brave choices while investing in stuff and should be decisive when it comes to opting for the best strategy maintaining the feasibility. Prioritize SEO and bring higher returns with low investing techniques. There are several free SEO tools like Google Analytics, Google Search Console, Google Trends e.t.c

  • Skillful SEO Can Acquire Better User Experience

Every startup wants to rank high in Google SERP and get maximum visibility, however many are either unaware of the fact or happens to overlook that user experience (UX) plays a vital role in building your business. 

Google search engine algorithm can interpret positive and negative user experience and it is one of the factors that Google counts while ranking a site. To Google it’s very simple, the customer knows what they want and if they appear on your website and don’t find what they want it will turn out to be unacceptable.

Good experiences come from good on-site SEO practices such as the content of your website, design, and simplicity, mobile-optimization, image optimization and convenient usage of keywords.

  • SEO Helps You Keep Your Site Updated With Ever-Changing Algorithm

 Having mentioned earlier, that SEO takes constant effort with the frequent improvement and changes in algorithms and guidelines. If you think optimizing your site is a short term engagement then you might have to change the way you think.

If you don’t keep your site updated with the crucial on-page and off-page factors it will reach a position where it can no longer improve.

Google makes changes to its algorithms more than 3000 times a year and core search algorithm changes take place once every three months. To be on the first page of Google you must be aware of the most important factors that matter most.

Look for Google updates, monitor your sites at regular intervals, make necessary improvements, make competitor analysis. This will help you to understand where you stand in Google and what are the issues that need to be fixed.


I believe by now you have made up your mind to go with search engine optimization and it is because SEO matters the most for every startup.  SEO is considered to be a new edge marketing technique that can bring you prominent results with having to spend very less. 

5 Reasons Why SEO Is Not Working For Your Medical Website

By James Tredwell on December 5, 2019

Before you jump into the complete article, what is important for you is to understand the basic concept about the word SEO. In the past few years digital marketing has been on the rise and since then there’s a great importance for SEO for every sort of business. This strategy is important for medical practices to be able to take on this world without the constant struggle.

SEO or Search Engine Optimization is the strategy that makes the content that you put on internet quite relevant to what people desire to see. Understanding the mixture of their search and needs with the words they put on google search bar and implementing that in your content will let you begin with it. SEO for Medical practices are also created and implemented in the same exact manner.

To stabilize and grow the business for a medical practice the SEO experts who understand search engines and work along the strategies that will lend you in the first page. However, at times the investments on SEO don’t work for longer and the pages start losing their traffic.

This is why we have compiled some reason because of which SEO might not be working as planned. Here’s why:

1. It isn’t done properly.

Isn’t it obvious? SEO may seem easy from the outside but in the inside it isn’t really a piece of cake. It’s not about stuffing your content with keywords and putting up tons of pictures. Actually this is one of the things that will drag you down greatly! By meaning SEO keywords it means keywords that are relevant to the line of work and target audience.

For example; a dermatologist website can’t just have keywords like  best doctor available or best female doctor in town. As these may be regarding medical field but it never put emphasis on the main message i.e. the dermatologist!

Secondly, you might not be giving it proper time, as an online marketer you must have many project going along, however, it doesn’t mean that by spending few minutes on each you will be successful. You would need to dedicate goo amount of time to be able to achieve the results you want.

2. Client and agency aren’t on the same page:

Medical SEO services will only become fruitful if the medical practices are clear about their objectives and goals in front of their agency. Obviously, when you would contact an agency they will have some of their ideas and previous work which they will show you. Similarly, you would also have some of your motives.

Hence, when both the parties get in touch it is important that the needs and requirement of the clients are put forward. This will let the agency understand and work on the task in a better way. Any sort of ambiguity can create long term hurdles and unsatisfactory results.

3.Goals are fantasized:

Being realistic is the basic approach, whenever you decide to work fantasizing about goals and going overboard with them will only disappoint. So no matter on what side of the table you are. Whether you are a client or an agent you need to make sure that the person on the opposite end is aware of the technicalities and isn’t day dreaming.

As a client it is very important to know that their agency isn’t over promising anything! If they set unrealistic goals then it is a red flag for you. This is because unlike other fields the behavioral pattern of audience (patients) isn’t similar to others. Hence, both the parties should agree and be on the same age.

4.The web design has become a grandma

Seriously though! An old web design isn’t anything but a serious let down. SEO for medical practices will show more efficient result especially when they are implemented on a website that run on any platform at a fast speed.

As a designer, keep yourself at the user’s place, would you enjoy or stay on the website which last updated 10 years ago? No, you would definitely leave the page. Hence, when you start implementing SEO make sure that your website is up to the mark, fast running, and is designed as classy and modern as possible.

5. Poor Quality of the content:

You may have a great and expensive built website and sorted out your SEO, even have money to bring your content on to first page but if the quality of the content isn’t as good as the top ones then SEO will not work as you want it.

Quality will always be superior to quantity, it is because it’s mainly patient that will come on your website and when they will not find relevant information chances are they will leave. If you have long lengths of article but it doesn’t deliver the message in right and relevant way then all your medical seo services will go in vain.

By Quality it also means the design, fonts, and colors that you use. Keep in mind the website is for critical health. So, dull or too bright colors are a big NO! Similarly, only having images will not help either. You should also pay attention on ‘call to attention’ to gain more patients.


SEO from the outside may seem easy but as we have seen, it is not. There are various things that needs to be considered and one of it are the use of relatable keywords in moderate amount. You need to do thorough research about the patients that you want to join your patients’ base. Use the keywords that patients relatively search queries with and you will get an idea about seo keywords. SEOs which are used and implemented in medical field need more detailing and attention than others. So, when a practice hire an agency should make sure that all intentions are clear and try not to save all your money from it. Have some faith in return on investments!

Author Bio: Emilie Burstein is a passionate content writer who loves to write about everything from the modern era. She’s currently employed at a healthcare marketing agency in USA as content marketing analyst!

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